Digital Marketing Analyst

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Salary :
70000

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

 
Title of Job:
Digital Marketing Analyst


Company Description: Premium denim brand seeks an Digital Marketing Analyst


Location: New York, NY



Responsibilities:
 



Create an online marketing calendar in line with brand, industry and sales team calendar and prepare a corresponding marketing budget. Calendar will include all social and online initiatives for the season.
Coordination with graphics and copy team and manage the agency that creates content for all website, social, print, e-blasts, digital banners and trade platforms once theme is approved by the Creative Director and management.
Coordinate and manage functionality of Website with off shore (in-house) developers.
Manage the agency who handles all social media platforms.
SEO /SEM Strategy, Site performance analysis using Google Analytics reports.
Manage all digital marketing initiatives as outlined in budget with affiliates, face book, etc.


Requirements: 



BA/BS with concentration in business/ marketing
4+ years of experience in ecommerce business and digital marketing.
Strong retail math knowledge, MS Office skills, especially Excel and PowerPoint.
Experience with Google Analytics and Google AdWords is a must.
Knowledge of HTML, CSS and Photoshop are a plus.  
Results-oriented, with strong quantitative and qualitative analytical skills.
Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time.
Ability to work in teams and/or independently to meet goals.
Passion for the intersection of marketing, fashion and technology.


Salary Dependent on Experience