Digital Marketing Manager

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

:

Title of Job: Digital Marketing Manager

Company Description: Brand Acquisition, Licensing and Development Company

Location: New York, NY

Responsibilities:

- Handle all community management and customer service requests across brands

- Post content across channels seven days a week

- Develop monthly content calendars to align with retail and promotional calendars

- Partner and communicate with 30+ external licensees including high level management to offer strategy and ensure key messaging and events are included in the global social/digital strategy and calendars

- Develop quarterly promotional calendars including eBlasts and eCommerce updates to drive traffic and conversions

- Develop shot lists for quarterly and seasonal content shoots

- Liase with creative team on strategy, creative asset development for online marketing programs

- Report on top/lowest performing content to inform creative team for future content shoots and asset development

- Develop and execute contests and sweepstakes around key selling seasons/events

- Manage outside agencies (digital and eCommerce) to devise key strategies to support brand/retail goals, ensure KPI metrics are achieved and promoted

- Develop and manage successful marketing programs for all digital media including paid search, email display, affiliate programs as measured by ROAS,

- Monitor, analyze, and report on performance for paid search, digital display, paid social, and affiliate channels

- Analyze and circulate weekly performance metrics and recommendations to COO, President, and SVP of Brand Management and Merchandising for all brands

- Share weekly eCommerce reports and provide actionable insights to improve traffic and conversion

- Develop influencer marketing program to increase brand awareness/interest in a modern and innovative way

Requirements:

- Experience in men's apparel highly preferred

- Shopify experience highly preferred

- Experience with both content creation and analytics

- In-depth experience posting across all platforms (twitter, facebook, instagram, youtube, etc.)

- Entrepreneurial spirit & true interest in social & digital marketing

- Bachelor’s Degree

- At least 5 years of experience in digital marketing

- Digital thought leader & active in the social media space

- Fashion experience a must

- Strong writing & communication skills

- Collaborative, team player, with an entrepreneurial spirit

- Metric driven, logical, creative and curious

- Strong project management & organizational skills

- Ready to learn, grow, multi-task, and adapt in a fast-paced environment