Director of Customer Acquisition

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Title: Director of Customer Acquisition

Location: New York City

Company Description: Well-known accessories brand

Responsibilities:

- Manage Paid Search (branded, generic, and re-marketing), Affiliate Marketing, and Programmatic Display with external agencies to plan and execute campaigns to meet business objectives

- Ongoing timely and accurate channel performance tracking, analysis, and actionable insights; Daily, Weekly, Monthly, Quarterly

- Planning and management of the Digital budget; ensure media spend is efficient in driving campaign performance goals – i.e. Sales/ROAS and/or Awareness

- Generate and update promotion campaign and new customer dashboards with main KPIs using Google Analytics, BI tools, and agency platforms

- Maintain ownership of Digital Media Plan with sales forecasts and actuals

Requirements:

- 6+ years’ experienced related to Digital Acquisition or Marketing Analyst role

- Paid search and affiliate marketing channel experience required.

- Familiarity with the tools needed to grow and analyze results (Google Analytics, Adwords, Commission Junction portal, etc)