e-Com Growth Marketing Lead( Health/ Beauty/ Wellness Categories)
JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).
Title: Growth Marketing Lead( Health/ Beauty/ Wellness Categories)
Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives.
Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.
Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget.
Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams.
Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
10+ years in ecommerce and/or acquisition marketing
Heavy experience working cross-functionally and building plans both top-down and bottoms-up.
Excellent communication and presentation skills, with a high attention to detail.
Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities, and employees.
Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
Sharp creative eye, experience testing and learning messaging and creative.
Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing critical.
Health/Beauty/Wellness category experience a plus.
BA/BS degree with strong academic record. MBA a plus
Company Description: Leading E-Commerce company specializing in consumer goods.