Email Marketing Manager
REVOLVE is the virtual home for an unrivaled collection of over 500 of the world's most-coveted established and emerging brands in women's and men's designer apparel, shoes and accessories. REVOLVE provides the highest quality online and mobile shopping experience, serving the style-savvy consumer with impeccable customer service. Based in Los Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE customer experience.For more information please visit www.revolveclothing.com
REVOLVE is the virtual home for an unrivaled collection of over 600 of the world's most-coveted established and emerging brands in women's and men's designer apparel, shoes and accessories. REVOLVE provides the highest quality online and mobile shopping experience, serving the style-savvy consumer with impeccable customer service. Based in Los Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE customer experience.For more information please visit www.revolve.com
At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world.With a Corporate team of 600+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level.It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.In return, we promise to keep REVOLVE a company where inspired people will always thrive.
Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, happy hours twice a week, free weekly lunches, and pretty rad company parties.
To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our location on Instagram at REVOLVEcareers or #lifeatrevolve.
Are you ready to set the standard for Premium and Luxury online shopping?
Main purpose of the Email Marketing Manager role:
This is a full time and permanent role for a motivated individual who can partner across multiple areas of the business to develop emails enhancing the user experience. The person in this role will bring with them a deep understanding of email and mobile push marketing, as well as the enterprise-level ESP and Data Management systems that make success possible. .This position also requires an analytically driven thinker who can work within tight deadlines and a natural peacemaker who can synthesize different viewpoints effectively.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
•Create email-marketing campaigns to promote products or other marketing initiatives through SalesForce Marketing Cloud Email Studio (formerly known as Exact Target)
•Ensure marketing message is conveyed clearly and delivered properly to prospects
•Develop a personalization strategy
•Recommend specific graphics, incentives, coupons and detailed descriptions when required
•Understand responsive design and can QA mobile-friendly layouts
•Track and analyze email campaigns daily
•Use statistical analysis and reports to measure campaign successes
•Coordinate and monitor the maintenance, integrity, and security of several databases, IPs and servers
•Drive REVOLVE’s customer activation and retention strategy by developing and optimizing lifecycle, batch, and transactional email campaigns
•Develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
•Manage the end-to-end creation, execution, and analysis of all email campaigns
•Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
•Optimize key channel metrics including open rates, CTOR, conversion, incremental revenue lift, engagement, and app installs
•Ensure compliance with CAN-SPAM regulations and maintain expertise in email delivery best practices
•Knowledgeable on email’s various forms of authentication: SPF/DKIM, DMARC policies, SSL certificates and more
•Manage overall email file health and inbox deliverability targets
•Develop and own CRM reports and summarize performance to various teams in the organization on a weekly basis
To perform the job successfully, an individual should demonstrate the following competencies:
•Highly organized and flexible with great attention to detail
•Ability to use a variety of marketing communication channels in a systematic way, including collateral development, blogs, interactive websites, PR and email marketing
•Ability to demonstrate logical thinking and problem solving skills
•Strong reporting analytical skills, both quantitative and qualitative, with strong attention to detail
•Excellent verbal, written and analytical skills
•Able to collaborate in a fast-paced and changing environment
•Ability to multitask and work on multiple projects simultaneously with attention to detail and deadlines
•Effective organization, time management, planning and problem resolution skills
• Bachelors Degree in marketing, communications or related field
• 3+ years in online marketing, email marketing or lead generation
• Advanced knowledge of SalesForce Marketing Cloud Email Studio (or equivalent platform), email marketing technologies and ISP requirements
• Advanced knowledge of Microsoft Office Products, Excel
• Apparel Industry experience
• E-Commerce retail experience
• Working knowledge of SQL
A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it’s what keeps us on our toes and excited to come to work every day.