Fashion PR Account Manager

Country :
USA
State :
California
County :
Los Angeles County
Town :
LOS ANGELES
Category :
Communication
Contract type :
Permanent
Availability :
Full time
Years experience :
2 to 5 years

Company description

CARO is a unique brand communications and fashion public relations agency that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm.

Job description

CARO is looking for an experienced Account Manager to join the agency. CARO is a unique brand communications and fashion public relations agency that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. The Account Manager will play an essential role in supporting the President and assigned Director in ­­­­generating maximum brand exposure through creative product placement, profile features and launches. An ideal candidate will have an entrepreneurial spirit and desire to grow with the company.

In this role, the Account Manager will promote the different clients and develop and maintain relationships with key journalists and media, acting as an ambassador for CARO. The Account Manager must have a genuine passion for developing brands with initiative to achieve excellent results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Profile

ROLES + RESPONSIBILITIES:
  • Develop and execute communication strategies and conduct national and regional press outreach to position a range of brands in the media.
  • Daily account management duties, including developing recaps and agendas, as well as monthly status reports.
  • Interface with client as relevant to press opportunities, event logistics, overseeing sample traffic, media monitoring, and reporting.
  • Secure top-tier media opportunities, including press coverage in home/design, fashion (men’s and women’s), accessories, lifestyle, consumer and business outlets.
  • Contribute to story angle development, press release writing, daily product placement and media tracking
  • Coordinate logistics for targeted press events to support seasonal launches, brand introductions, dinner/cocktail events, press presentations, etc.
  • Conduct proactive outreach to bloggers and social media influencers for partnership opportunities
  • Report to Senior Account Manager, Managing Director and/or President; manage PR Assistant

Specific needs

KEY ATTRIBUTES:

Minimum three (3) years of experience at a fashion PR agency with proven experience in a managerial role
Prerequisites include strong managerial and organizational skills:
To oversee, manage, and develop all tasks and responsibilities set internally and by the client;
Well-organized, methodical, efficient with strong initiative
Having a visionary and opportunistic approach to new business development
A responsive and understanding approach to client management
Proven experience of working in a fast-paced environment. Ability to work to tight deadlines. Excellent prioritizing and time management
Demonstrate solid understanding of, and ongoing interest in, the fashion industry
Creative and strategic thinker with strong relationships with senior editors within the fashion industry;
Strong relationships within the home/design, lifestyle, trade and fashion press including digital and regional media on both a national and regional level
Discreet, professional and articulate, with excellent communication skills
Strong presentation & writing skills with attention to detail
Strong computer skills including Outlook, Excel, PowerPoint, Cision, Photoshop, and Mayvien (like Fashion GPS)
Having a visionary and opportunistic approach to new business development

APPLICATION PROCESS AND ADDITIONAL INFORMATION:

Timeline:
- Deadline for submission is November 17, 2017
- Interviews conducting in Los Angeles November 20 + 21
- Training will be conducted the week of November 27
- Start date of new hire is December 1
Job type: Full-time, Permanent
Salary: Dependent upon experience
Candidates must be eligible to live and work in the United States
Please send CV and Cover Letter

Contact

ATTN: CAROLINE // PR ACCOUNT MANAGER APPLICATION.