Influencer Marketing Manager

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Company: Global entertainment marketing agency focused on paid influencer programming

Location: New York, New York

Title: Campaign Manager

- Thought-leader for clients and agency; strategist who can act as trusted adviser for multiple clients and translate client objectives into successful programs

- Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective

- Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals

- Experience vetting and leveraging social tools and technologies

- Craft end-to-end full scale influencers campaigns that support client’s brand initiatives, objectives and KPIs

- Deep understanding of social platform analytics tools, understanding of how they work and ability to translate the output as related to impacting business strategies and marketing efforts

- Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics

- Fluent in reporting; ability to speak to concepts like impressions, frequency rate, business analytics, etc.

- Facilitate influencer approvals of campaign materials (ex: concept, content, etc.)

- Oversee campaigns to ensure timely delivery of influencer assets and coordinate logistics based on talent contracts

- Experience planning global influencer activations through execution and are acutely aware of cultural and social platform nuances, payment and procurement policies, and international management logistics

Influencer Procurement

- Experience in influencer social analytics related to the selection and evaluation of the right influencers for a brief response and to meet campaign objectives

- Knowledgeable about the intersection of earned, owned and paid media

- Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents

- Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation

- Negotiation of formal offers and long form agreements on behalf of brand and agency client

General/Administrative

- Attend regularly scheduled client conference calls

- Attend and participate in client meetings including leading presentations and actively providing industry intel and counsel

- Experience or interest in supporting new business pitches to prospective clients including research, creating decks and ideation

- Monitor entertainment social media channels, blogs, publications and broadcast channels for information relevant to our clients

- Assist in the overall growth of the agency, including enjoying new business, networking and mentoring/developing talent

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- Work Experience, skills and education

- 3+ years in the digital and influencer marketing space with proven experience delivering successful digital/social programs across channels

- Agency or property experience in building influencer or content led branded programs preferred

- Experience buying/managing talent and content in the digital space and interacting with brands, agencies, MCN’s, influencers

- Strategic understanding of traditional, digital/social specific media marketing in addition to appropriate metrics of success

- Robust network specifically within the in digital / influencer space; knowledge of various agencies and networks and who and how to work with them to construct talent partnerships

- Ability to effectively collaborate with multidisciplinary teams a must

- Proficient in Microsoft Word, Excel, PowerPoint, Outlook

- Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration,management, integrated marketing communications, entrepreneurialism, social media marketing, etc

- Passionate about Influencer Marketing and up to date on trends, best practices and industry innovations

- Strong knowledge of digital culture, capable writer, clear communicator, engaging presenter

- Creative, flexible and self-motivated