Paid Search Marketing Manager

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Title: Paid Search Marketing Manager

Company Description: E-commerce Accessories Company

Salary: Based on Experience

Responsibilities include:

- Manage a multi-million dollar budget across PLA and sponsored search to meet ROI goals through a multi-channel attribution lens

- Develop auction-winning bidding and optimization strategies (and technologies) that address the complexity of a 10MM-35MM SKU feed and the numerous associated queries

- Create models to address the marginal value of increased spend

- Build processes to quickly identify shifts in performance and a plan for response

- Leverage and build cutting-edge technologies and tools including 3rd party bid management tools and attribution platforms

- Cultivate a rigorous test-and-learn methodology, including collaboration with product and customer experience teams.

- Manage a team of SEM managers, helping to set their strategy and guide their focus areas regarding campaign expansion and optimization

- Regular interaction with our media and technology partners to address any feature requests or broader ideas/concerns

Must Haves:

- 6+ years of professional experience in a highly analytical, data intensive and/or strategic role

- Demonstrate ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decisions, and measure outcomes

- Experience managing large paid search, product listing, or other auction based marketing campaigns with a clear ROI/CPA targets

- Comfort with marketing analytics as it relates to marginal investment

- Previous experience managing direct reports

Love to see:

- Familiarity with SQL and/or any programming languages

- Experience using 3rd party bid management tools for campaign optimization