Senior Director, Influencer Marketing

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Company: Global Entertainment Marketing and talent procurement agency focused on the consumer fashion, beauty, spirits, lifestyle space

Location: New York, New York

Title: Senior Director of Influencer Marketing

Job Description:



Influencer Strategy

- Thought-leader for clients and agency; strategist who can act as trusted adviser for multiple clients and translate client objectives into successful programs

- Ability to assess a client’s overall marketing mix and develop scaled multidimensional influencer programs

- Expert understanding of budgets, planning and impact against different influencer tiers

- Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective

- Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals

Campaign Development, Management and Reporting

- Experience vetting and leveraging social tools and technologies

- Craft end-to-end full scale influencers campaigns that support client’s brand initiatives, objectives and KPIs

- Deep understanding of social platform analytics tools, understanding of how they work and ability to translate the output as related to impacting business strategies and marketing efforts

- Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics

- Facilitate influencer approvals of campaign materials (ex: concept, content, etc.)

- Oversee campaigns to ensure timely delivery of influencer assets andcoordinate logistics based on talent contracts

- Experience planning global influencer activations through execution and are acutely aware of cultural and social platform nuances, payment and procurement policies, and international management logistics

Influencer Procurement

- Experience in talent social analytics related to the selection and evaluation

- Knowledgeable about the intersection of earned, owned and paid media

- Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents

- Experience pricing influencers and developing scope of services

- Negotiation of formal offer and long form agreements on behalf of brand and agency client

Work Experience, skills and education

- 5+ years in the digital space with proven experience delivering successful digital/social programs across channels

- Agency or property experience in building influencer or content led branded programs ideal

- Experience buying/managing influencer/content in the digital space and interacting with brands, agencies, MCN’s, influencers

- Strategic understanding of traditional, digital/social specific media marketing in addition to appropriate metrics of success

- Robust network specifically within the in digital / social space; knowledge of various agencies and networks and who and how to work with them to construct talent partnerships

- The ability to effectively collaborate with multidisciplinary teams a must

- Strong relationships with talent representation and digital/social networks

- Strong communication skills; written, spoken, presentation, etc.

- Proficient in Microsoft Word, Excel, PowerPoint, Outlook

- Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration, management, integrated marketing communications, social media marketing, etc.

- Passionate about Influencer Marketing and up to date on trends, best practices and innovations is a must

- Strong knowledge of digital culture, talented writer, clear communicator, engaging presenter

- Creative, flexible and self-motivated