Senior Vice President of Marketing, Public Relations & Social Media

Country :
USA
State :
California
County :
Los Angeles County
Town :
LOS ANGELES DOWNTOWN
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Salary :
Negotiable upon experience
Years experience :
More than 10 years

Company description

Roy Halston Frowick was the creator of luxury American fashion, whose groundbreaking designs still influence and inspire us today. Founded in the 1960s, the HALSTON label took the fashion industry by storm. Known for his innovation in millinery, Halston used his signature materials of jersey, cashmere, and suede to reinvent the jumpsuit, the shirtdress, and the classic caftan, permanently leaving his mark on fashion. Once dubbed "the premier fashion designer in America" by Newsweek, Halston was synonymous with the 1970s and the era of Studio 54. His strong connection to pop culture was evident by his friends and clients, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor, and Anjelica Huston.

Halston created strong codes that are quintessential to the brand even to this day, as a new team of innovators continue to evolve the HALSTON legacy through the HALSTON HERITAGE collection. Under the vision of new Chairman and CEO Ben Malka, an industry veteran, today HALSTON HERITAGE is an approachable luxury lifestyle brand – mixing legacy codes with a modern edge to create an effortless women’s collection of ready-to-wear, dresses, handbags, footwear and small leather goods. HALSTON HERITAGE is carried by some of the world’s most formidable retailers including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Net-A-Porter and Harvey Nichols, and as of 2013 – the first HALSTON HERITAGE stores, and the brand’s first digital flagship (www.HALSTON.com).

HALSTON is a dynamic, rapidly growing fashion house headquartered in a premier downtown Los Angeles location. With a new management team in place as of 2011, and over 150 employees on staff, the company continues to look for highly skilled individuals with proven expertise in their field to work on our expanding team

Job description

MUST COME FROM APPAREL OR BEAUTY INDUSTRY

Lead, develop, and manage the strategy and implementation of highly effective brand marketing and press plans to promote all brands in the portfolio, including Halston Heritage, Haute Hippie and private label brands across all points of distribution
Manage a 6 person marketing team in Los Angeles and New York covering PR, Social Media, Ecommerce, Retail, Wholesale, International and Content Marketing.
Define the appropriate brand and marketing strategies for each brand’s maturity/size
Lead in defining and building each brand’s awareness and PR profile to drive growth and engagement with consumers, editors, and in the retail community.
Build and refine brand voice, product strategy and visual ID guidelines for new and emerging brands within the portfolio
Oversee and execute the development of all brand assets from concept to creative, including photo shoot planning, design direction and implementation of all collateral
Develop campaigns, lookbook, photo shoots and creative assets for ecommerce, traditional retail and wholesale channels
Oversee the seasonal content calendar rollout across all departments to ensure storylines build brand equity, speak to relevant fashion trends, and are consistent in all channels and markets
Partner with the sales team to support key events for their partners and at tradeshows.
Guide and continue to refine agency partnerships in editorial PR, Celebrity Dressing, Digital Marketing, Customer Service, and E-commerce.
Oversee the company’s e-commerce businesses, proactively growing each channel while maintaining efficient digitial marketing ROAS.
Increase sales, conversion rates and web traffic on ecommerce
Liaison with the Buying and merchandising departments to optimize product merchandising and replenishment
Manage the Company’s entire marketing budget
With merchandising and buying, maintain models to understand customer behavior across multiple lines of business and regions.
Create innovative strategies for social media growth and engagement across all brands and channels

JOB REQUIREMENTS

10 years marketing experience in comparable industries with 4 years in a senior management position.
Ability to plan and manage at both strategic and operational levels, to the highest aesthetic standards.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Ability to work collaboratively with colleagues and staff to create results driven, team oriented environment.
Demonstrate ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)
Substantial experience working with business and industry press.
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
Extremely effective public speaking skills and presence.
Be a role model for the company culture

Profile

Roy Halston Frowick was the creator of luxury American fashion, whose groundbreaking designs still influence and inspire us today. Founded in the 1960s, the HALSTON label took the fashion industry by storm. Known for his innovation in millinery, Halston used his signature materials of jersey, cashmere, and suede to reinvent the jumpsuit, the shirtdress, and the classic caftan, permanently leaving his mark on fashion. Once dubbed "the premier fashion designer in America" by Newsweek, Halston was synonymous with the 1970s and the era of Studio 54. His strong connection to pop culture was evident by his friends and clients, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor, and Anjelica Huston. 

 Halston created strong codes that are quintessential to the brand even to this day, as a new team of innovators continue to evolve the HALSTON legacy through the HALSTON HERITAGE collection. Under the vision of new Chairman and CEO Ben Malka, an industry veteran, today HALSTON HERITAGE is an approachable luxury lifestyle brand – mixing legacy codes with a modern edge to create an effortless women’s collection of ready-to-wear, dresses, handbags, footwear and small leather goods. HALSTON HERITAGE is carried by some of the world’s most formidable retailers including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Net-A-Porter and Harvey Nichols, and as of 2013 – the first HALSTON HERITAGE stores, and the brand’s first digital flagship (www.HALSTON.com). 

 HALSTON is a dynamic, rapidly growing fashion house headquartered in a premier downtown Los Angeles location. With a new management team in place as of 2011, and over 150 employees on staff, the company continues to look for highly skilled individuals with proven expertise in their field to work on our expanding team