us Digital Marketing Manager
JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).
US Digital Marketing Strategy
UK based advanced contemporary brand, bringing high-fashion at an affordable cost to your online marketplace. Building out their US team based on it's tremendous success.
Develop and deliver digital marketing strategy for US market, to drive acquisition and retention.
Manage and optimize all digital channels with global team: SEM, Affiliates, Social, Display, Online PR, partnerships, CRM
Manage digital marketing budget across forecasting, post campaign ROI analysis and P+L monitoring
Develop and maintain close relationships with key internal and external stakeholders to effectively execute against set KPI’s
Maintain US landing pages with ecommerce team for effective optimization to ensure traffic conversion
Manage weekly and monthly US reporting and analysis of digital marketing activities focussing on core KPI’s per channel including but not limited to visits, conversion rate, revenue, AOV
Pioneer and develop new digital marketing activations and initiatives in technology to drive brand awareness, sales and acquisition in the US
Work closely with merchandising and content teams to build a customer communication and trading plan
5-7 years experience managing digital marketing across e-commerce
Manage of direct reports and agencies
Analytics tools e.g. Google Analytics, Hitwise,
Ability to work in fast paced environment
Experience using Microsoft Office
Strong analytical skills
Passion for digital and fashion
Determination to succeed in a high pressure environment
Commensurate on experience.