vp of Digital

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

tle of Job: VP of Digital

Location: NYC

Company Description: Luxury Fashion Agency

Responsibilities:

• Serve as agency ambassador and cultivate and utilize entrepreneurial personality to grow client base and expand agency reach

• Keen understanding and relevance in industry related matters and experience servicing a variety of fashion brands from emerging designers to industry leaders

• Extensive and high-level strategic ability to work with client, provide solutions and interpret/create vision for project and implement flawless execution

• Develop creative digital campaigns and strategies for clients that include creative assets, digital PR and social media

• Write and oversee press releases, pitches and social media copy

• Integrate PR and social media strategies and messages into brand communication and establish consistency across all channels

• Deliver creative digital content ideas for PR and social media campaigns

• Have a network of creative professionals to tap for content creation including photographers, videographers, etc.

• Act as a liaison to maintain and champion relationships with online editors, digital influencers, their agents, content creators and social media platform representatives

• Outline and oversee projects with digital influencers and their agents, including creating project briefs, negotiating terms, contract review and seeing project terms through to completion

• Brainstorm new digital opportunities, ideas, campaigns

• Analyze digital data for clients and develop actionable recommendations

Qualifications:

• 10+ years’ experience in Marketing/PR with at least the last 5 years on the digital sector: social media and influencer marketing

• 5+ years of experience in a management role with the ability to lead a team

• Strong knowledge of the fashion industry is a MUST

• Relationships with top websites and leading digital influencers and their agents

• Relationships with creative professionals and content creators

• Practiced understanding of the digital landscape including social media and digital influencer best practices