ESTÉE LAUDER
Support the development, execution, and optimization of integrated 360° marketing campaigns for Skincare that include digital, retail, experiential, social, influencer, and PR strategies Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time Category Management: With Director, help to develop category and hero product seasonal Merchandise Financial Plan and three-year long range plan for portfolio strategy Forecast New Product Launches and define key hero and NPL priorities for skincare category Manage NPLs end to end from forecast to tracking and launch with Sales Ops, GBSC, Customer Service and key cross functional teams, ensuring excellence in execution with tight alignment of forecasts and demand based on latest calendars and retail initiatives Manage seasonal line edit list and pricing lists and distribution Ensure that every touchpoint of the consumer journey reflects the brand's identity and your Category strategy and key messaging, from the digital experience to Visual Merchandising to in-store and consumer activations Work closely with Special Events and PR teams to develop and support execution of tentpole brand experiences and consumer activations that align with Category strategy, conceptual national campaigns and key objectives Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty Monitor consumer sentiment and competitor activity to continuously optimize the brand's position in the marketplace Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time Media, Influencer & Partnerships Strategy: Support media brief for Skincare category and create full funnel media plans in partnership with media team Collaborate with the influencer marketing team to create 360° campaigns and influencer programs that involve align with overall marketing initiatives Own the messaging hierarchy and asset priorities / gaps for the category, working closely with Global and cross functional NA teams to adapt content and assets for North America relevance Analytics & Reporting: Monitor and evaluate the performance of all marketing initiatives and 360 campaign performance, including tracking KPIs such as awareness, engagement, consumer counts, retail sales, market share and Circana deep dives With Director, own category level metrics such as pricing evolution, SKU ranking, SKU count, discos and ensure dissemination to key cross functional teams Use data and performance analytics to guide the creation of future 360 marketing strategies, ensuring campaigns are continuously optimized 7+ years of experience in integrated marketing, preferably in the beauty or consumer goods industries Bachelor's degree in Marketing, Business, Communications, or a related field. MBA a plus Proven track record of successfully leading 360° marketing campaigns across digital, social, experiential, and retail channels Experience managing both digital and traditional marketing initiatives, with a strong understanding of the beauty consumer landscape Strong experience in influencer marketing, brand partnerships, and consumer engagement strategies
