Associate Brand Manager - Whiskey
MOËT HENNESSY
Summary
The Associate Brand Manager, Whiskey supports development and execution of consumer-centric brand marketing strategy for the U.S. American whiskey portfolio, partnering with senior brand leaders and cross-functional teams to drive brand KPIs and commercial objectives. This role helps plan 360-degree brand programs, oversees activations and trade initiatives, and collaborates with agencies, finance, and commercial teams to ensure timely delivery of marketing programs.
Responsibilities
Support development of U.S. American whiskey portfolio marketing strategies and strategic briefs for agencies Create presentations and tools to secure internal and external buy-in Track brand KPIs and optimize performance against business objectives Oversee execution of brand programs and activations across channels and markets Collaborate with Trade Marketing to develop luxury POSM and brand assets Partner with Finance on volume, profit goals, A&P phasing, and purchase order timing Support allocations and launches for VAPs and limited editions Build relationships with internal stakeholders, agencies, distributors, and field teams Support planning of sales incentives, distributor conferences, and customer presentations Requirements
Bachelor's degree or MBA or equivalent experience 3 years of brand marketing experience (profile lists 3-5 years) Experience in luxury consumer goods or U.S. wines and spirits preferred Strong Microsoft Office skills, especially PowerPoint and Excel Proven ability to influence cross-functional stakeholders and senior leaders Strong presentation and analytical skills to support data-driven decisions Experience managing agencies and third-party vendors Knowledge of brand strategy development in a commercial context
Permanent
New York















