Account Executive - Toys & Licensing

Country :
USA
State :
Minnesota
County :
Hennepin County
Town :
MINNEAPOLIS
Category :
Sales
Contract type :
Permanent
Availability :
Full time

Company description

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week.

For more information, visit Target.com/Pressroom (http://pressroom.target.com/pr/news/news.aspx).
For a behind-the-scenes look at Target, visit ABullseyeView.com (http://www.abullseyeview.com/) or follow TargetNews (https://twitter.com/targetnews) on Twitter.

Job description

Description:
ACCOUNT
EXECUTIVE - TARGET MEDIA NETWORK

About
us:

Target
Marketing

Fueling the continued success of one of the world’s most beloved and recognized
brands is a distinctly capable, creative and innovative Marketing organization.
Target Marketing is well known for inspiring and surprising guests, and we
pride ourselves on connecting them to the products and experiences they expect
and deserve from Target. We study our guests to discover new needs and
insights, and then craft every interaction to build brand love. We are market
experts who insist on a clear and cohesive understanding of our business
objectives, guest segments and behaviors, strategies and tactics, overcoming
obstacles and measuring success. Our commitment to partnering both internally
and with external agencies gives us a wide range of capabilities, from award-winning
creative work to exciting and unique promotional marketing. Leveraging our
collective assets and fostering a healthy, supportive and open team culture, we
deliver a holistically gratifying experience that guests can only get at
Target.

A
role with Target Media Network is an opportunity to represent the
company in the sales of digital media, advertising and custom marketing
campaign solutions to the national media and advertising agency market. You’ll
develop and present market-leading media strategies and smart solutions that
exceed our clients’ needs—all with a focus on delivering on Target’s unmatched
brand promise. Your challenge will be to lead the RFP process including
reviewing responses, writing proposals, coordinating insertion orders and managing
client contact reports. Use your strong communication skills and digital media
experience to tell the story of Target’s key differentiators in the media and
ad markets. Apply your proven success in leveraging data to distill the
relevant insights that influence clients. Bring your passion for this rapidly
evolving environment and have a hand in delivering the profitable financial
results that benefit the entire business.

As
a Toys & Licensing Account Executive, you will be part of a category
team responsible for analyzing the financial health of the business along with
developing strategies to grow shopper and national ad revenue associated with a
complex and growing business.

Preparation
of individualized licensed & toys category sales materials grounded in
insights for your category and studio vendors will be leveraged by the team and
you to prospect, pitch and drive revenue. You will also own the testing
and emerging brand strategy for your category and make recommendations on vendor
participation to partner teams in order to drive incremental ad revenue.
Competitive research through industry tools and research will be another avenue
for you to recommend opportunities. You will also partner with the Training and
Enablement Team create an outreach strategy in order to drive incremental
revenue.

Collaboration
will be critical with Finance and the Sales Force Administrator to develop
reports that will create transparency to all levels of the business. Presenting
insights derived from reporting analysis and providing recommendations on gap
fill strategies will be critical to reduce financial risk. As owner of the
category forecast you will be responsible for accuracy to the pipeline and
providing headlines and insights around wins and losses. Understanding
incremental revenue growth will also be a critical part of forecast and you
will need to accurately represent origination of revenue (shopper vs.
national). Your role will also include developing insights quarterly by
partnering with media strategy and your Category Director which will be
leveraged by the VP & Sr. Director to share at Merch SVP QBRs.


About
you:
- 4-year
college degree or equivalent experience
- Demonstrated
experience thinking critically and making strategic decisions
- Superior
financial and analytical skills
- Strong
written and verbal communication
- Strong
project management skills: ability to drive timing & action to hit
sales and programming launch goals across multiple licensing brands and
properties
- Ability
to partner with multiple areas across an organization in order to move
project initiatives forward – collaborative team player
- Embraces
change and growth
- 3-5
years analytics, digital media sales, and/or marketing experience
- Proven
track record of revenue growth activity $5M+
- Extensive
knowledge of the digital media environment, trends and technologies
- Minimal
travel required