Account Manager

Country :
USA
State :
New York
County :
New York County
Town :
NEW YORK
Category :
Sales
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Company description

Creative, connected and driven, we align business ambition and cultural energy for commercial success.

We are independent in philosophy, attitude and operation. We represent brands globally whilst providing business strategies individually tailored to each client.

We work with leading international brands and the next generation of ground breaking talent across fashion, beauty, music, art, design, food, travel and property.

We service our clients internationally from offices in London, New York and LA, working collaboratively as one team to represent brands globally.

Job description

Purple New York are looking for an experienced Account Manager for its Fashion division! The Account Manager will play an essential role in supporting the assigned Account Director in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Account Manager must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Reporting to the Account Director, the Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.

Responsibilities include:
 
Proven experience in a managerial PR role within a luxury fashion environment

Prerequisites include strong managerial and organisational skills - to oversee, manage, and develop all tasks and responsibilities set internally and by the client

Demonstrate solid understanding of and ongoing interest in the luxury fashion industry
A responsive and understanding approach to client management

Proactively pitch story ideas to achieve maximum editorial placement across your brand

Oversee team on the creation of press materials that are both visually appealing and informative


Oversee digital strategy across online press and social media for the department

Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office

Generate media placement and features in appropriate titles

Build and maintain regular day-to-day contact and close relationships with Editors and press

Analyse coverage across online, offline and blogs, and leverage added value from all PR activity

Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel

Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.

Equally support AD’s and senior members of the team to ensure maximum support across all levels.

Contribute and oversee the completion of client reports and presentations for AD’s review; including strict attention to campaign evaluation and metrics

Manage day-to-day communication with Purple’s Digital Team to ensure that the division is informed of all technology, social channels and influencer updates within the industry, as well as having a clear understanding of metrics and reporting

Embrace a strong understanding of the industry’s position across all social platforms, developing competitor case study analysis, and remain up to date on leading social platforms

Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity

Have strong connections with leading and emerging editorial talents in the UK and Europe;

Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Creative and strategic thinker with strong relationships with senior editors within the fashion industry

Able to identify communication opportunities through a pro-active approach
Proven experience of working in a fast-paced environment. Ability to work to tight deadlines.

Having a visionary and opportunistic approach to new business development

Show and Presentation experience essential

Strong computer skills including Outlook, Excel, PowerPoint and Fashion GPS

Profile

Creative, connected and driven, we align business ambition and cultural energy for commercial success.

We are independent in philosophy, attitude and operation. We represent brands globally whilst providing business strategies individually tailored to each client.

We work with leading international brands and the next generation of ground breaking talent across fashion, beauty, music, art, design, food, travel and property.

We service our clients internationally from offices in London, New York and LA, working collaboratively as one team to represent brands globally.