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Advanced Analytics & Search Driven Marketing Manager

Country : USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Advanced Analytics and Advertising Manager
Search
Driven Marketing, eCommerce
Active
Cosmetics Division, L’Oreal USA
Overview
The Active Cosmetics Division (ACD)
is looking for a passionate, bright and energetic candidate to join the Search
Driven Marketing, eCommerce team responsible for Amazon and other key accounts in
the U.S.
The Advanced Analytics and
Advertising Manager is responsible for managing big data, conducting strategic
analyses, developing and maintaining internal reporting supported with actionable
insights. This involves building the Search Driven Marketing analytics
framework for swift implementation, adjustment and optimization of the Amazon
Advertising campaigns.
Role is ideal for an experienced
data analyst with the passion to create a roadmap for channel success through
multivariate analyses inspired by consumer insight and is interested in
learning about advertising and marketing.
The ideal candidate will have a
background in a quantitative field, backed by an experience in working with
massive data sets & have interest to develop models for rich data analyses
with agility, efficiency and accuracy. Should be scrappy, focused on results, a
self-starter, and have demonstrated success in using analytics to drive the
understanding, growth, and success of the Amazon business.
Overall
Responsibilities support Search Driven Marketing for Cerave, La Roche-Posay,
Dermablend, Vichy & AcneFree:
Advanced Analytics
1.
Build repeatable business processes and solutions to
support data-driven marketing at scale
2.
Design and conduct statistical analyses of business
performance to optimize and drive success
3.
Analyze large and complex media and product related
data sets
4.
Own the run rate reporting of Search performance
including Amazon and cross functional visibility to performance
5.
Provide insights from data, building or adjusting
campaigns in the Search UI, market/competitive research, tracking organic
growth, and other ad-hoc tasks.
6.
Aggregate data across brands & multiple different
reporting systems
7.
Craft insights from reporting systems; turn data into a
story to provide scheduled updates to respective brand teams & key stakeholders
on the status of the business
8.
Provide Account Managers Search results in an
actionable way to drive business analysis to improve forecasting, inventory,
retailer sell-in, sell-through, inventory management, and various relevant key
performance metrics
9.
Update monthly Search dashboard with brands / accounts
managers to capture new brand insights to driven the business and identify
issues before they arise
Advertising (can be taught on the job by Sr. Manager)
1.
Daily and weekly monitoring, analysis and optimization
of all advertising campaigns including, but not limited to, revenue, campaign
performance, click and conversion rates, ROI, daily ad spend, and call out
issues before they arise
2.
Supporting Manager with routine and urgent insight
generation, through data deep dives, market research, search term demand
trends, site landscape, consumer patterns and other data requests, as needed
3.
Maintaining search input files across ACD brands /
account managers, including, but not limited to, product catalog &
categorization, activity calendar, and keyword lists.
The right candidate will have the
opportunity to further grow the role into:
1.
Craft insights from
reporting systems; turn data into a story to provide scheduled updates to
respective brand teams & key stakeholders on the status of the business
2. Identify opportunities for growth based on
data insights – collaborate with marketing and Amazon team to use data analysis
and predictive analytics to identify solutions and white space for business
growth
3. Identify blue sky opportunities to support
the strategic needs and day to day of running the Amazon business
4. Expand into other Retailer.com search and
media platforms
REQUIREMENTS
- BA/BS degree, preferably in Business, Analytics
or quantitative degree
- 3+ years in a data management focused role,
working on projects that have enabled them to build strong quantitative skills
and business judgment (e.g., eCommerce, Operations, Sales Planning or Advanced
Analytics)
- Advanced in Excel, data analysis and visual modeling
- Experience working with data visualization tools
and creating data visualization concepts. (Excel, Tableau, Microsoft Power Bi
or similar)
- Prior Beauty and media experience not required
- Prior experience with Amazon Premium Analytics a
plus
- Experience analyzing performance data and
summarizing / communicating findings via reports and presentations
- Communicates clearly and succinctly in both oral
and written forms
- Ability to work in a fast-paced, deadline-driven
environment
- Proactive and results oriented thinker who would
flourish in an entrepreneurial environment where new ideas are championed
- Must demonstrate strong analytical, critical
thinking, and problem-solving skills
- Must demonstrate solid experience in pulling,
mining, and synthesizing data into stories
- Must be skilled at executing within tight
timeframes with attention to detail and accuracy
- Highly organized with proven multi-tasking
ability
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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