Plano, TX, US
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Advertising Art Director

Country : USA USA

State : Texas

County : Collin County

Town : Plano

Category : Design

Contract type : Permanent

Availability : Full time

Company presentation

About JCPenney:
JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
For more opportunities to join our team please visit our careers page. Advertising Art Director
The Advertising Art Director will work with the Creative Sr. Art Director, Copy Manager/writers and Project Manager to ensure seasonal direction, established color palettes, consistency in art direction, design and branding, as well as create a cohesive relationship between visual and written creative concepts.

Job description

Primary Responsibilities:

  • Create compelling design for print and digital assets, social media and special projects that achieves the Company's priorities of promoting immediate sales, achieving fashion and brand image goals, and appealing to customers through compelling visual storytelling

  • Take vital information from creative briefs and effectively applying it into creative executions that will motivate customers to buy

  • Handles multiple projects in various states of production.

  • Collaborates with Creative Sr. Art Directors, Managers, Copy Writers and other team members to ensure

    details of projects are on-brand, thoroughly thought out and well designed.

  • Effectively communicates with Creative Sr. Manager and Project Manager to ensure project design meets the needs requested. Ensures corrections that have been requested are completed on assigned projects

  • Checks projects to ensure accuracy, adequacy of selling message and creative effectiveness before submitting to senior management

  • Mentor or train others to improve their creative skills

  • Brand and toolkit ambassador

  • Collaborates with Project Managers & Merchandisers to ensure planned apparel is creatively appropriate for the concepted layout.

  • Lead brainstorm sessions and drive the team towards creative solutions with guidance and approval from leadership.

  • Works on moderately complex projects with little to no oversite


Core Competencies & Accomplishments:

  • Bachelors Degree in Fine Arts, Graphic Design or Advertising preferred.

  • 3-5 years of design, graphic arts, and production experience in retail fashion preferred.

  • Ability to understand direction and feedback and keep up with tight deadlines.

  • Significant experience in print, digital and current social media with proven graphic skills.

  • Strong typography skills with close attention to details such as kerning and leading.

  • Excellent knowledge of design techniques, tools and principles; video and gif animation a plus.

  • Ability to multitask in a fast-paced environment with the ability to be self-motivated and adaptive to change.

  • Demonstrated creativity, aesthetic sensitivity.

  • Excellent attention to detail and strong visualization skills.

  • Ability to present work confidently to both colleagues and various levels of management.

  • Must be proficient in Adobe Photoshop, Adobe Illustrator, InDesign, AfterEffects and other MAC based applications and design programs.

  • Self-starter, organized individual with excellent communication skills

NOTE: Please submit a link to online portfolio of recent work with application.
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