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Americas Digital Marketing Manager

Country : USA USA

State : Texas

County : Collin County

Town : Plano

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

At Fossil, we dare to dream, disrupt, and deliver in a better way. Our goal is simple - bring innovation, style, and connectivity to an industry ripe for change. Fossil is on a mission to revamp the way fashion accessories are done. We are committed to creating great watches, jewelry, handbags, small leather goods and wearables by investing in technology and long-term value creation. With our diverse portfolio of proprietary and licensed brands, along with department stores, specialty stores, eCommerce websites, and company-owned and operated retail stores, we are building a leading fashion- and tech-forward accessories company. Are you in?

Job description

This position is responsible for running Americas regional performance marketing for owned and licensed brands across the business, supporting the Digital Marketing Director with Paid Search and Amazon marketing strategy, execution, and campaign recap optimization/reporting.PRIMARY RESPONSIBILITIES:
- Leverage global guidance and regional cross-functional partnerships to support Marketing strategy and vision for Americas region to achieve overall business goals
- Create effective, high-impact search plans for top owned and licensed brands by adapting Global brand priorities and direction, and executing on Americas regional strategy
- Develop SEM-specific monthly and weekly budget plans
- Interface with internal merchandising teams to prioritize investments by brand and commercial goals
- Partner with cross-functional internal and external business partners to drive Paid Search marketing strategy and own campaign calendar, execution, and optimization
- Partner with CRM, Paid Social, SEO, and visual merchandising teams to manage creative development and approvals
- Closely monitor industry changes/trends and translate those into proactive, actionable recommendations for region and share those opportunities with Global teams as appropriate
- Mentor, guide, and manage direct reports to execute and run campaigns with excellence
- Oversee campaign ROI and performance management for Amazon search channel
- Allocate investment based on anticipated demand and sales plans
- Provide weekly, monthly, and quarterly performance reports to cross functional teams, including senior management
- Develop thoughtful investment and creative recommendations based on agency feedback and direct performance analysis

Profile

- Passion to deliver customers a platform to learn about and engage with our brands
- Extensive retail Paid Search experience: Google, Bing, Amazon AMS
- Innovator at heart: find new ways to grow the business
- Organizational and multitasking skills
- Desire to lead, mentor, and grow marketing coordinators and specialists
- Strong verbal and written communication skills
- Ability to maintain positive attitude, energy, and flexibility in fast-paced, dynamic retail environment
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