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Analyst, CRM

Country : USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Job description

You will own the customer segmentation, audience selection and data distribution for the North America direct marketing channels. You will work closely with business partners to understand what content is being created and use your knowledge of the customer to deliver the right message to the right person. You will constantly optimize and check assumptions using A/B testing and other analysis to ensure the best customer experience.

This position will report to the Senior Manager for CRM.

Profile

To be successful in this role, a good candidate will need...
- Strong interpersonal skills and ability to work across teams with varied needs
- Ability to prioritize workloads appropriately with respect to urgency and potential impact
- Excellent attention to detail and to be process driven
- Experience using Audience Selection tools (Unica / IBM Campaign Preferred)
- A passion for being the voice of the customer to business stakeholders
- 1-3 years using SQL to query large data sources
Responsibilities:
Your responsibilities will include...
- Work with cross-functional business partners to align messaging strategies and audiences
- Define the segmentation strategy for Direct and Digital Marketing
- Use our in-house database and segmentation tools to select audiences and deliver to our vendors
- Manage the creation and recording of metadata around our campaigns to support reporting and analysis
- Manage, execute and plan our A/B testing roadmap to optimize engagement with programs across channels
- Work with vendors to scope new direct marketing programs and build new workflows
Extra consideration for candidates with experience in...
- Using R or Python to build automations and visualizations
- Experience using AWS including EC2, Redshift, Lambda, s3
- Parallel distributed processing concepts - especially related to SQL query optimization
- A basic familiarity with various machine learning concepts including clustering, tree-based classification, neural-networks and dimensionality reduction

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Req ID:

59100
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