New York, NY, US
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Art Director, Concept Graphics

Country : USA USA

State : New York

Town : New York

Category : Design

Contract type : Permanent

Availability : Full time

Company presentation

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

Job description

The Art Director for Concept Graphics will ideate and create proof of concept branding for customer-first, campaigns. to drive brand awareness and new customer acquisition for Coach globally. Working directly with the DVP of the Creative Studio and concept team, this person will create strong brands identities for global initiatives; including, product collaborations, physical and digital experiential activations , store graphics and pop-ups across digital and physical consumer touchpoints for both Retail and Outlet channels. This person will report to the DVP of Creative Studio and partner closely with Art Director of Concept, Copy & Editorial, Brand Creative, 3D Digital Experiential, Social Media and the Design Studio.
The successful individual will leverage their proficiency in Graphic Design to...
- Build a powerful, unique and cohesive brand identity through campaigns and creative that are distributed across multiple markets and consumer touchpoints.
- Concept graphics that will build the brand values and identity globally by considering the nuances in our position across all markets (Greater China, Japan, North America, Europe).
- Leverage customer data and consumer insights to inform creative approach.
- Incorporate the Coach values and brand DNA to build identities
- Leverage cultural and market insights to inform concept and ideation.
- Create store graphics and window vinyls.
Art Director, Concept Graphics - Coach, New York, NY
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.


- BFA / BA in Art Direction, Graphic Design, Fine Art or related field.
- Minimum 5 years of experience in a related field
- Extensive knowledge in culture including Music, Art, fashion and film
- Must have a strong understanding of graphic design for digital and physical experiences
- Exceptional branding art direction skills for stills and motion
- Exceptional concept graphic design skills Including typography, logo design, and color trends
- Experience working for a retail/fashion brand or ad agency is a plus
- Illustration and CGI experience skills a plus
An outstanding professional will have...
- Knowledge of graphic design trends
- Proficient in: Keynote, Photoshop, Illustrator and Indesign.
- A strong and instinctive 'eye', with expert design and typography skills.
- Ability to think outside the box and innovate.
- Extremely detail oriented, well-organized, strong problem-solving skills.
- Team player with positive "can-do" attitude.
- An inclusive and authentic working style.
- Ability to take direction from senior design director and provide multiple solutions.
- Strong verbal and written communication.
- A Strong cross functional collaborator
- Ability to prioritize (quickly and efficiently) with tight deadlines and follow through.
- An understanding of customer priorities and ability to strive to exceed expectations.
- An understanding of technicalities designing into store environments for windows, signage graphics and is passionate and ambitious for both.
- Experience executing against complex briefs that have multiple stakeholders
- Confidence in presenting
Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
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