New York, NY, US
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Art Director Specialist

Country : USA USA

State : New York

Town : New York

Category : Design

Contract type : Permanent

Availability : Full time

Job description

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.
Macy's Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.
Take the helm of one of the world's most beloved brands and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and loyalty while sparking excitement.
Job Overview
As an Advertising Art Director, you'll create communications that show consumers how and why Macy's is a "brand for me." You'll lead teams of designers, photographers & stylists to develop editorial, design, and photographic concepts and execution of our events and campaigns. You are an experienced designer, with expert typographic knowledge, and have your finger on the pulse of current creative industry trends. Curious, innovative, and a strong conceptual thinker, you're constantly looking for ways to break boundaries. You thrive on collaboration and healthy debate that challenges the status quo, and inspire the teams through new and exciting work across all types of media & digital content.
Reporting to the Creative Director you'll work primarily with partners in the Creative, Digital Experience, Marketing Activation, Comms Planning, Project Management, & Photo Studio teams.
Essential Functions:
- Leads teams of designers on a project basis to develop editorial concepts, design concepts, and photo concepts for events and campaigns.
- Directs casting, styling, hair & makeup direction prior to shoots
- Directs crew of photographers, stylists and hair & makeup on location and in studio as required
- Applies knowledge of creative industry trends, always bringing new creative ideas to the table
- Leads monthly wireframing and editorial planning
- Ensures all creative work meets brand identity guidelines, reflects our customer's diversity as well as design and fashion trends, and is grounded in an ongoing awareness of our competition
- Evaluates creative briefs to ensure clarity and alignment on direction before work begins
- Collaborates with copywriters and other creatives to develop campaign and project concepts that meet creative brief objectives
- Researches with enthusiasm to bring innovation into all solutions, from new fashion and promotional ideas to new digital content and experiences
- Combines a deep understanding of design systems, grids, color, typography and photography to deliver clear and powerful messages
- Creates presentations that effectively articulate and inspire support for ideas
- Plans, prioritizes and produces a high volume of work - takes ownership from start to finish
- Meets deadlines and proactively communicates status of projects to partners and leaders
- Inspires others through an innovative approach to design, ideation & ways of working
- Brings energy and enthusiasm to the team through participation in celebrations, peer mentoring, volunteering and fundraising events
Experience Qualifications:
- Bachelor's degree
- 3-5 years of experience in advertising design or related design discipline
- Portfolio demonstrating design and advertising communications proficiency
- Photo art direction experience required
- Retail experience preferred, but not required
- Excellent communication skills
- Works independently, quickly and iteratively
- Strong organizational, planning, prioritizing and problem-solving skills
- Proactive, detail oriented and always follows through
- Proficient in Adobe Creative Suite - XD, InDesign, Photoshop, Illustrator
- Proficient in Microsoft Office programs - Outlook, Teams, Powerpoint, Word
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