New York, US
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Assistant Brand Manager

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

- Become the Eye category expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
- Assist in the management of all aspects of innovation from idea to launch for all 4 Eye sub-categories: Mascara, Brow, Eyeshadow and Eyeliner. Includes insight development and market analysis, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate.
- Analyze the potential of new products, making recommendations based on market data analysis.
- Understand the consumer and translate this knowledge to create insightful strategy, communication, and innovation.
- Holistic and detail understanding of the Eye category portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization.
- Manage cross-functional team to overcome executional and logistical hurdles to meet in-market timing.
- Become the eye category interface with local brand and trade marketing teams.


- Bachelor's Degree required
- 2-5 years relevant work experience in marketing or brand management. Global brand management and product development a plus.
- Thrive in a dynamic, lean, and structured environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, and influence.
- Analytical / quantitative acumen with strong knowledge of key syndicated data (Nielsen/IRI) preferred and experience developing business cases.
- Demonstrate bias for action with high energy and commitment level.
- Proven record of drive and initiative with great interpersonal and communication skills.
- Strong project management skills and understanding of NPD process from ideation to execution.
- Clear demonstration of external orientation, team commitment, influencing others.
- Self-starter who takes initiative and speaks their mind.
- Passion for beauty and cosmetics. Experience in color cosmetics or personal care categories a plus.
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