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Assistant Marketing Manager, Fragrance/Bath & Body

Country : USA USA

State : New York

County : New York County

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

POSITION OVERVIEW:The individual will assist in development and execution of annual marketing plans for the US, working with cross-functional teams and managing the day-to-day business needs.
In the role the individual will be reporting into a Senior Marketing Manager and will get to discover many different aspects of local marketing focusing both on long-term brand building, as well as shorter-term business drivers like promo or trade activations. The person will act as the brand guardian in the US and make business recommendations relevant to the overall growth of the brands in the beauty category.
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PRIMARY RESPONSIBILITIES:
In this role the individual will be responsible for:
Marketing strategy
- Assisting in the development and execution of plans for the US to reach SOM, Sales and Financial targets defined for the brand.
- Flawless launch of newness including 360 ATL and BTL campaigns
- Maximizing execution of promotional support for the portfolio: developing complete programs for KCPs with performance analysis to maximize future executions.
- Assisting in the management of gross margin and product contribution through portfolio management.
- Creating and delivering retailer presentations to obtain their buy-in as needed in partnership with Trade Marketing.
- Preparing with manager's guidance forecasting updates, synthesis / analysis.
- Partnering with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs.
- Managing communication and alignment of promotional / non-promotional programs
- Work in close partnership with Global Marketing teams (based in New York City) to support global in the development of long-term strategic direction including innovation pipeline
- Input to cross-functional Initiative meetings.
- Collaborate on influencer strategy with in-house Influencer Team
- Media: Assisting in the management of media planning process & asset development for the portfolio
- Assisting in the preparation of the marketing plans via
- Portfolio / brands performance analysis and specific programs deep-dive.
- Other on-going analysis: consumer trends, consumer insights, category dynamics and competitive knowledge.
SKU Management
- Manage & support all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, fragrance trends and retailer feedback. Update forecast as needed.
- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly financial targets.
- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
- Provide SKU logistics information to cross-functional teams as requested.
- Monitor inventory levels.
Merchandising (Online, Brick and Mortar)
- Work with local and global merchandising teams on strategy as well as instore and online execution.
- Ensure brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.
- Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
- Sign off on all visual merchandising concepts and renderings.
- Create, review and approve all planograms.
Brand Execution
- Ensure perfect in-store and online execution of the brand.
- Enable the field sales and education teams for engaging fragrance instore events.
- Monitor online stores and B&M stores on a regular basis (following company's health and safety guidelines).
- Update sell books.
- Update creative assets library (pack shots, product descriptions, mock-ups, online assets, visual merchandising guidelines, education guidelines).
Commercial Strategy
- Plan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.
- Create and update retailer presentations as required. Work closely with channel and global team to provide lab samples and comps for retailer meetings
- Present novelties and brand strategy to retailers and business partners.
- Collaborate on Ecommerce strategy (Retailer.com, Pure Players) QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)
- Knowledge in some areas of marketing (programs development, media planning including digital, market analysis, market research, P&L & A&CP management, marketing plans development...) and project management skills
- Good project management skills
- Excellent presentation and communication skills
- Strong attention to detail and accuracy
- Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
- Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
- Good knowledge of digital media and influencer programs
- NPD, MS Office (specifically Excel, PowerPoint)
- 2+ years relevant work experience in marketing or product management
- Experience in beauty categories is a plus, experience in make-up and fragrance would be ideal
- A bachelor's degree is required, and an MBA is preferred.
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