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Associate Creative Director

Country : USA USA

State : New York

Town : New York

Category : Design

Contract type : Permanent

Availability : Full time

Company presentation

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.

Job description

About the RoleThe Associate Creative Director partners closely with the Director, Creative and the broader Banana Republic marketing team with a focus on leading and executing integrated digital campaigns inclusive of concept development, art direction, site design, email marketing, paid media, and organic social. This role will lead a team, ensuring elevated brand expression, and alignment with business objectives.What You'll DoWhat You'll Do:
- Drive, own, and iterate on the brand visual identity and photo direction for multi-channel campaigns that touch all areas of the customer journey-including site experience, ecommerce, email marketing, digital advertising, video, social and more
- Develop culturally relevant creative executions that meet our business and brand objectives and elicit emotional reaction from our customers
- Conceptualize and execute pitches and prototypes to gain leadership alignment on creative and strategy
- Own and overse work through lifecycle of project-concept, development, refinement, execution
- Represent and and rationalize own and team's work in weekly leadership creative reviews
- Oversee multiple creative projects at the same time, for self and team
- Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines, balancing priorities and refining strategies
- Act as brand filter and quality control for all team's work
- Evaluate creative team performance and guide improvements
- Partner with design, store design, styling, digital/marketing strategy, editorial and cultural influence teams to inform creative approaches
- Liaise with account, production, marketing, and site merch teams through lifecycle of projectsWho You AreWho You Are:
- An innovative and conceptual creator, skilled at merging art with commerce
- You have a compelling portfolio of distinctive work with elevated brand expressions
- A deep knowledge of fashion, image making, and branding with a highly refined sensibility
- Experience concepting and directing video and moving image, digital storytelling
- Passion for pop culture, trends in social media, understanding of landscape and performance drivers
- Up-to-date knowledge of creative best practices for relevant digital formats
- Inspiring leader with the ability to both mentor and manage
- Strong presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your recommendations
- Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
- Skilled at working cross-functionally-especially with marketing, strategy and ecommerce
- You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
- Love collaboration, discourage competition
- 6+ years of art direction / design / creative experience, retail or luxury experience preferred
- 3+ years of management experience
- Expert in the Adobe Suite, G-Suite, Keynote. Experience in video editing, animation, CGI, 3D/AR development are a plus
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