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Associate Digital Marketing Manager

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the RoleABOUT THE ROLE
Marketing Operations is a centralized direct marketing function responsible for the strategy, planning, and delivery of a high volume of customer contacts via email with flawless execution. Specifically, the Associate Manager is both the customer expert translating business needs into segmentation strategies and the operations expert executing customer targeting in conjunction with our email services provider. This role supports the Manager in ownership of the day to day relationships and execution of email for Gap Inc.'s brands and businesses.
The ideal candidate for the Associate Manager position will be a subject matter expert in email marketing and customer segmentation, have excellent analytical and communication skills, have intellectual curiosity into "why things work" and be a proponent for change as we look to drive our email program forward. The individual should be self-motivated, independent and be able to balance a workload that consists of ongoing, repetitive campaign process development as well as file management, growth initiatives and system improvements.
As the owners of the customer file and segmentation strategies, the team works closely with the individual brand online marketing teams who manage the execution of the creative and messaging. The successful candidate must be a strong communicator, able to understand data and work collaboratively with business partners to implement cutting edge strategies to meet business objectives.What You'll Do
- WHAT YOU'LL DO
- Deliver high volume of customer campaign files to support financial objectives
- Become the subject matter expert of our campaign management system and the data that drives customer segmentation
- Manage campaign test programs in support of learning and financial objectives
- Optimize and execute campaign functionality and processes as required to support new programs and initiatives
- Work with brand business partners to recommend circulation planning and segmentation for email
- Stay in the forefront of email marketing research and strategies and actively share out with business partners
- Manage day to day operations including ESP campaign team and brand team relationship management
- Manage email data issues and process improvements
- Work with database management team and email service provider on specifications and development of campaign functionality
- Track, analyze, and report results of email file and marketing initiatives and deliverability directly from within email platform - SFMC experience preferredWho You Are
- WHO YOU ARE
- 3-5 years experience in email marketing
- In-depth knowledge of email marketing and best practices, preferably with retail and/or e-commerce
- Experience with segmentation strategies and campaign management systems. Redpoint experience a plus
- Experience with campaign execution from within an email deployment platform. Salesforce Marketing Cloud experience a plus
- Ability to juggle multiple, competing, high priority projects - identifying creative solutions
- Strong analytical thinking, written, verbal and presentation skills
- Intermediate to advanced computer skills, especially with Excel and PowerPoint
- Organized and proactive with strong attention to detail
- Strong interpersonal relationship building skills
- Bachelor's degree
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