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Associate Manager, Retention Marketing

Country : USA USA

State : California

County : Orange County

Town : Anaheim

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The Associate Manager, Retention Marketing is responsible for development of a rich strategy and execution of email campaigns for PacSun. The associate will work closely with another Associate Manager, Retention Marketing & the Sr. Manager, Retention Marketing, as well as cross functional partners within e-commerce, digital marketing, campaign management, merchandising, and IT in the planning and implementation of our leading-edge retention marketing programs.
Responsibilities
Core Accountabilities:
- Development of email strategy, calendar, & testing plan
- Forecast & set performance goals for email channel
- Manage budget for email channel
- Lead & implement changes within the email channel
- Select messaging & copy for campaigns within the email channel
- Ideation of content strategy, incremental campaigns and promotions within the email channel, and leverage input of cross-functional partners to execute
- Assist with bounce back promotion coordination within the email channel
- Build, deploy, maintain and optimize batch sends, resend strategy, automations and journeys within the email platforms
- Build, deploy and maintain automated transactional and triggered emails related purchases, customer service, loyalty program and lifecycle/behavioral email program
- Execute and report on A/B tests within channels and optimize based on learnings
- Create and manage segmentation strategy within the email platforms and optimize based on testing and performance
- Update triggered/automated lifecycle triggers seasonally or as needed to support promo strategy
- Own reporting & analysis of campaign and channel performance, sharing insights and recommendations for improvement based on email KPIs
- Test and QA email campaigns to ensure quality and deliverability
- Manage email vendor relationships and ensure we meet milestones within our roadmap
- Work with BI team to pull segments needed to support campaigns
- Monitor deliverability with Return Path and work with necessary teams to resolve any issues that may occur
- Help identify inaccurate or incomplete data and proactively work with team members to cleanse and enhance the database
- Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics
- Monitor and track competitor email programs
- Own and partner with vendors on IP warming plans as needed

Profile

Education/Experience Required:
- Bachelor's Degree in Marketing or related field
- At least 5 years working in a retail/ecommerce environment
- At least 3 years of experience building campaigns with an Email Service Provider in a self-service model; Experience with Salesforce and Bluecore is a plus
- HTML coding skills is a plus
- Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics
- Sharp analytic, quantitative skills and financial acumen, with a desire to learn and grow.
- Ability to report on campaign results and make data-driven recommendations and decisions
- Ability to multi-task in a fast-paced environment, switching focus as necessary to accommodate deadlines and priorities
- Ability to work in a fast-paced environment, implementing last-minute changes as needed
- Demonstrated ability to manage a large number of marketing campaigns and programs simultaneously
- Excellent project management, organizational skills, and a keen eye for details
- Self-starter with the ability to make independent decisions and the judgment to know when to seek guidance.
- Knowledge of SMS best practices
- Strong communication skillsPhysical Requirements:The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
- While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
- The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
- Ability to work in open environment with fluctuating temperatures and standard lighting.
- Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
- Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.Position Type/Expected Hours of Work:This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Other Considerations:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
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