San Francisco, California, US
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Associate Marketing Manager, CRM

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

Job description

About the Role
The Associate Marketing Manager will be a key member of the Customer Retention Marketing Team.

This individual will play a critical role in the development of the in-season email marketing calendar and contact strategies. They will be instrumental in ensuring that we are providing the most relevant and compelling experiences across email campaigns.

This is a great entry-level opportunity for someone who is new to the marketing world and/or interested in learning the ins-and-outs of email marketing strategy from the ground up.

What You'll Do
  • Own in-season change management for US and CDA email calendars

  • Support campaign email team in executing segmentation strategies and A/B tests in email calendar

  • Responsible for US and CDA site calendar change management

  • Ownership of Mexico email marketing program

  • Support campaign email team in performance reporting, specifically maintaining reporting documentation and pulling data for select projects

  • Help to identify and create A/B testing opportunities and new segmentation strategies for our campaign email programs

  • Partner with internal (Email Production, Central Email CRM and Operations teams) and external (email vendors) groups to ensure emails are executed flawlessly.

  • Support Director of Retention with special projects as needed

  • Requirements:

    • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.

    • Strong project and time management skills

    • Outstanding written and verbal communication skills - ability to effectively organize and share information

    • Must have excellent attention to detail and a sense of urgency

    • Strong problem solving skills with ability to build strong cross functional partnerships and influence change, as needed

    • Passion for Old Navy and/or the retail/fashion industry.

    • Proficient with Microsoft suite, particularly Excel.

    • Nice to Have

      1-2 years marketing experience, email marketing experience preferred

      Experience with email vendors (Salesforce, Moveable Ink, etc) a plus.
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