Address
San Francisco, California, US
San Francisco, California, US
Associate Marketing Manager, CRM
Category : Marketing
Contract type : Permanent
Availability : Full time
Company presentation
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
Job description
About the Role
The Associate Marketing Manager will be a key member of the Customer Retention Marketing Team.
This individual will play a critical role in the development of the in-season email marketing calendar and contact strategies. They will be instrumental in ensuring that we are providing the most relevant and compelling experiences across email campaigns.
This is a great entry-level opportunity for someone who is new to the marketing world and/or interested in learning the ins-and-outs of email marketing strategy from the ground up.
What You'll Do
The Associate Marketing Manager will be a key member of the Customer Retention Marketing Team.
This individual will play a critical role in the development of the in-season email marketing calendar and contact strategies. They will be instrumental in ensuring that we are providing the most relevant and compelling experiences across email campaigns.
This is a great entry-level opportunity for someone who is new to the marketing world and/or interested in learning the ins-and-outs of email marketing strategy from the ground up.
What You'll Do
- Own in-season change management for US and CDA email calendars
- Support campaign email team in executing segmentation strategies and A/B tests in email calendar
- Responsible for US and CDA site calendar change management
- Ownership of Mexico email marketing program
- Support campaign email team in performance reporting, specifically maintaining reporting documentation and pulling data for select projects
- Help to identify and create A/B testing opportunities and new segmentation strategies for our campaign email programs
- Partner with internal (Email Production, Central Email CRM and Operations teams) and external (email vendors) groups to ensure emails are executed flawlessly.
- Support Director of Retention with special projects as needed
- Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.
- Strong project and time management skills
- Outstanding written and verbal communication skills - ability to effectively organize and share information
- Must have excellent attention to detail and a sense of urgency
- Strong problem solving skills with ability to build strong cross functional partnerships and influence change, as needed
- Passion for Old Navy and/or the retail/fashion industry.
- Proficient with Microsoft suite, particularly Excel.
Requirements:
Nice to Have
1-2 years marketing experience, email marketing experience preferred
Experience with email vendors (Salesforce, Moveable Ink, etc) a plus.
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