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Brand Experience Manager, San Francisco

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

Job description

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.
Summary Statement: The Brand Experience Manager is responsible for managing all branding and marketing activities at the store level, including but not limited to: event planning, community engagement, and social media, all in order to develop and strengthen the overall client experience and Neiman Marcus Brand.
Responsibilities & Duties:
- Develops detailed action plans for events applicable to stores and manages execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Senior Store Leadership
- Manages the scheduling, budgeting, internal and external communications, planning, execution, production, breakdown, wrap up, and reporting of each event
- Identifies, develops, and manages deep community relationships with philanthropic organizations, social groups, and corporate partnership
- Generates excitement around the NMG Brand by creating inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow up
- Plans seasonal events calendar across Market / Metro
- Owns Brand Experience budget for store
- Drives market (and / or home store) teams towards achieving overall store Client Development objectives and selling KPIs in collaboration with Client Development (includes gathering and formalizing best practices)
- Owns and manages writing copy and production of all invitations, letters, social media, Sales Associate Emails, and evites for store events in support of the Client Development Manager
- Owns Social Media initiatives and builds engaging and compelling Social Media campaigns
- Leads the All Heart program in-store and coordinates community service projects for the store team in partnership with HR and other store teams as applicable
- Manages store communications programs, as applicable (e.g. LYNX e-mail program)
- Builds recommendations and strategies to develop loyalty initiatives
- Provides insights on / supports Senior Regional Brand Experience Manager with strategic direction of loyalty programs
- Collaborates cross-functionally with Merchants, Communications, Marketing, Creative, and brand partners
- Owns and maximizes Assistant Brand Experience Manager's performance and career development
- Recruits, hires, trains, and develops team, as applicable


- 4-7 years of relevant experience
- 4-year degree preferred
- History of building, leading, motivating, and coaching teams to achieve objectives
- Advanced business acumen and analytical skills
- Experience presenting at the executive level
- Strong attention to detail
- "Win together" mentality
- Proficiency with social media
- Experience with InDesign preferred
- Basic proficiency with MS Office Product Suite, specifically PowerPoint and Word
- Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 10 pounds
- Associates must be willing to work a flexible schedule based on business need, which will include evenings, weekends, and holidays
- Travel may be required
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