- Manage branded content campaigns from start to finish. This may include:
- Brainstorm creative concepts in response to RFPs
- Communicate with internal (sales, marketing) and external (client) teams to ensure that creative concepts are clear, executable, and on-brand for BDG and our brand partners
- Ensure we are meeting client expectations and deadlines
- Oversee branded commerce content across BDG's portfolio of websites. This may include:
- Assign, edit, and curate shopping-oriented content
- Analyze SEO and/or revenue data to create original content and optimize existing articles for conversion
- Work across editorial, commerce, and audience development teams to develop best practices for branded commerce content, from SEO strategies to conversion-driving tactics
- Serve as an internal resource on longer-term commerce initiatives, sharing best practices with the wider branded content & revenue teams

- 3 to 5 years of relevant experience in a content strategy, editorial, or commerce (affiliate) role
- A background in using SEO, social, and/or affiliate revenue data to inform content ideation and creation
- Creative, resourceful, and detail-oriented, with a background in tailoring content to specific KPIs, whether it's reader engagement or revenue
- A demonstrated ability to create and package informative, engaging content for social and web
- A positive, team-oriented attitude and strong interpersonal skills - you should be able to communicate across teams to find solutions and opportunities whenever possible!
- A proven ability to manage multiple campaigns and initiatives at once
- An ability to adapt to the diverse voices and brands within BDG's portfolio
- A keen interest in digital advertising and e-commerce strategy at BDG and beyond
- Experience with content analytics (Google Analytics, Chartbeat) and affiliate marketing platforms (Skimlinks, Impact, Rakuten, Amazon Associates, etc.) is preferred but not required