Beaverton, Oregon, US
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Consumer Direct Services Marketing Manager

Country : USA USA

State : Oregon

County : Washington

Town : Beaverton

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Nike's Consumer Direct Stores Marketing team is tasked with driving energy and engagement to our fleet of stores across the world to inspire our Members to feel and help them do more Sport. Nike retail isn't just about selling more products, it's about building engaging experiences and services to bring people back over and over again, unlocking their potential and building lasting relationships. Nike Marketing is a place for innovators, rule breakers, and game-changers.
Nike Global Consumer Direct Stores Marketing is looking for a Manager of Retail Services Marketing to develop and help execute a global "online to offline" marketing strategy for the portfolio of services offered in retail. This includes everything from virtual shopping appointments to in store fitting and product customization sessions. As part of Nike Consumer Direct Marketing, your mission will be to direct services around the world through outstanding marketing initiatives spanning a broad channel mix including, but not limited to social, targeted communications, digital marketing, performance marketing, cross app promotion, in-store and earned media opportunities.
You will obsess over performance and help drive creative solutions to encourage our members to keep coming back and to deliver business results. You want to be a part of this team because you are motivated to transform how Nike markets its retail services, are passionate about IRL experiences and believe in the power of sport. You aren't afraid to think creatively and are willing to take on an ambitious problem in support of the consumer and our business.
This role will lead all aspects of the development and execution of service marketing playbooks and toolkits defining how we inspire consumers and drive them to book and interact with our services. Specific focus will be placed on ways to drive traffic, repeat visits, engage members and post visit follow-ups. The ideal candidate will help build compelling extensions of brand campaigns that lead more people to visit retail and engage with the broader Nike ecosystem. This role requires deep cross functional collaboration throughout the organization as well as robust partnership with our geographies.
Key deliverables include consumer journey strategy, creative briefs, and test/measurement plans. You're a demonstrated marketer who is creative, collaborative, and eager to help push the thinking to reinvent how we market and connect with consumers.
Nike is a matrixed organization which means to be successful every individual builds positive relationships with their peers and colleagues and partner in order to deliver outstanding work. We believe in servant leadership and while this is an individual contributor role, you will have the opportunity to lead virtual teams to bring your plans to life. Every day you will collaborate with teams from many different functions to gather input and solicit feedback to make sure your work is aligned and ready for delivery. Collaboration is a key competency for this role.


- Minimum of 4+ years of relevant digital and / or retail marketing experience, preferably in consumer products
- MBA strongly preferred but not required in lieu of other relevant experience
- Energy, enthusiasm, a team first attitude and a passion for sport!
- Humility, a hunger for growth and a drive to deliver world class work
- A strong mix of both creative and analytical thinking to help lead Nike retail marketing to new heights
- Experience working with marketing analytics and how to derive meaningful insights and
- Ability to construct thoughtful A/B tests IRL and lead their execution across different marketplaces
- Keen understanding of the retail and digital landscape, user experience and our digital platforms
- An understanding of services marketing
- Comfort with ambiguity and how to lead in the face of uncertainty
- 4+ years of directly relevant digital marketing experience for an e-commerce company, preferably in retail
- Experience with marketing analytics and how to gain measurable insights
- Deep understanding of digital and retail marketing standard methodology
- Excellent oral and communication skills required a well as the ability to give compelling presentations to senior leaders
- Experience of working cross-functionally in a matrix organization
- Adaptability to drive a culture of "always-on testing and learning," including the rapid application of consumer signals into strategy, planning, and content iteration
- Champion and implement results-oriented, decision-making processes with strong focus on marketing performance analytics & optimization
- Ability to understand challenges or underlying opportunities, share ideas, and develop effective responses or elevate to higher management
- Ability to adapt quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
- A desire to be a part of a fast-paced, high energy, skilled team of marketers that are passionate for sport and culture and crafting meaningful connections between consumers and the Nike brand!
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