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Menomonee Falls, Wisconsin, US
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CRM Campaign Analyst - Remote

Country : USA USA

State : Wisconsin

County : Waukesha County

Town : Menomonee Falls

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Coordinates and executes strategic initiatives and marketing innovations to drive marketing campaigns.

ACCOUNTABILITIES

Job description

BUILDS STRATEGIC AND INNOVATIVE MARKETING CAMPAIGNS

  • Builds CRM campaigns in varies tools, including Adobe Campaign, Coherent Path, SAS, Bigquery and ESP (Salesforce Marketing Cloud)

  • Develops, coordinates and executes test and control scenarios to ensure successful deployment and measurement of campaigns

  • Manages communication with strategic partners, creative production, execution and measurement teams

  • Partners closely with Information Technology and CRM targeting team to ensure data requirements for campaigns are met

  • Automates recurring campaigns using campaign tool, SAS and ESP

  • Leads QA on highly visible campaigns

  • Develops and executes customer-centric omni-channel campaigns

  • Serves as campaign manager subject matter expert by gaining a deep understanding of our current operational processes, data structure and customer behavior


  • EXECUTES DATA NEEDS FOR SUCCESSFUL CAMPAIGN PERSONALIZATION

    • Uses SAS and Big Query to combine, transfer, QA and manipulate data

    • Ensures customer-to-offer assignment is processed according to strategic guidance and business rules.

    • Leads troubleshooting efforts around issues and defects that may arise

    • Performs additional ad-hoc analysis


    • QUALIFICATIONS

Profile

REQUIRED
  • Bachelor's Degree in related field

  • 2+ years previous Campaign Management experience

  • Knowledge of campaign tools (IBM (Unica) Campaign, Adobe Campaign, etc.)

  • Knowledge of ESPs (Salesforce Marketing Cloud, Adobe Campaign, etc.)

  • Knowledge of digital campaigns including email, mobile app and SMS

  • Knowledge of relational databases and SQL

  • Ability to manage major projects within a fast paced environment while maintaining core operations


PREFERRED
  • Experience with SAS and Big Query

  • Experience with mass personalization of marketing communications

  • Strong knowledge of CRM data management best practices

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