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Menomonee Falls, Wisconsin, US
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CRM Campaign Analyst *Remote*

Country : USA USA

State : Wisconsin

County : Waukesha County

Town : Menomonee Falls

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

Job description

Coordinates and executes strategic initiatives and marketing innovations to drive marketing campaigns.ACCOUNTABILITIESBUILDS STRATEGIC AND INNOVATIVE MARKETING CAMPAIGNS
- Builds CRM campaigns in varies tools, including Adobe Campaign, Coherent Path, SAS, Bigquery and ESP (Salesforce Marketing Cloud)
- Develops, coordinates and executes test and control scenarios to ensure successful deployment and measurement of campaigns
- Manages communication with strategic partners, creative production, execution and measurement teams
- Partners closely with Information Technology and CRM targeting team to ensure data requirements for campaigns are met
- Automates recurring campaigns using campaign tool, SAS and ESP
- Leads QA on highly visible campaigns
- Develops and executes customer-centric omni-channel campaigns
- Serves as campaign manager subject matter expert by gaining a deep understanding of our current operational processes, data structure and customer behaviorEXECUTES DATA NEEDS FOR SUCCESSFUL CAMPAIGN PERSONALIZATION
- Uses SAS and Big Query to combine, transfer, QA and manipulate data
- Ensures customer-to-offer assignment is processed according to strategic guidance and business rules.
- Leads troubleshooting efforts around issues and defects that may arise
- Performs additional ad-hoc analysis

Profile

- Bachelor's Degree in related field
- 2+ years previous Campaign Management experience
- Knowledge of campaign tools (IBM (Unica) Campaign, Adobe Campaign, etc.)
- Knowledge of ESPs (Salesforce Marketing Cloud, Adobe Campaign, etc.)
- Knowledge of digital campaigns including email, mobile app and SMS
- Knowledge of relational databases and SQL
- Ability to manage major projects within a fast paced environment while maintaining core operationsPREFERRED
- Experience with SAS and Big Query
- Experience with mass personalization of marketing communications
- Strong knowledge of CRM data management best practices
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