- Partner with Senior-level executives across functions to develop enterprise-focused, omni-channel customer acquisition and engagement strategies grounded in customer, consumer, & market data.
- Help drive customer-focused projects and workstreams forward, providing strategic project management support as needed to optimize impact.
- Support the evolution of Macy's approach to building customer relationships, partnering with relevant teams to:
- Align the sales plan to associated customer health goals for key segments across onboarding, migration, and retention.
- Evolve approaches to customer health analysis, tracking, and reporting (e.g. advancing dashboard capabilities) to help embed customer data in organizational decision-making.
- Pilot and advance Macy's use of a cross-functional "agile" team format in pursuit of fast-paced development of new capabilities (e.g. "Upward Migration" agile team, "Onboarding" agile team, etc.).
- Advance understanding of marketing effectiveness focused on incremental impact (incl. customer lifetime value), multi-touch attribution, journey tracking, etc. specific to onboarding, migration, & retention strategies.
- Design test strategies (targeting, creative, measurement, etc.) intended to leverage data and insights to deliver relevant customer experiences (focused on impact and scalability).
- Support development of new tech-enabled capabilities related to use of customer data.
- Pilot with best-in-class new partners to advance capabilities related to customer relevance and engagement.
- Develop and deliver materials and presentations related to Customer Strategy for senior audiences (e.g. executive leadership, investors, brand partners, board of directors, etc.).
- Other duties may be assigned by supervisor or management as business needs dictate.
- Regular, dependable attendance and punctuality. Team Overview:
The Macy's Customer Strategy team is charged with driving the business to embed customer-first thinking into every action we take - big and small - to build strong, profitable customer relationships. In practice, the team influences cross-functional strategy development, activation planning, and execution across functions within Marketing and with key partners in Merchandising, Stores, Digital, Technology, Supply Chain, and other areas.
Position Overview:
Reporting to the Director, Customer Strategy, the Associate helps to develop and advance strategies - cross-functionally and specific to Marketing - designed to engage and retain high value potential customers. The Associate will be responsible for developing & stewarding comprehensive roadmaps to support new customer onboarding, upward migration of high-value potential customers, and retention of our best customers, in close partnership with varied teams. The Associate will help bring structure and analytical rigor to customer-related decision-making and long-term planning. Perform other duties as assigned.

Education/Experience:
- BA/BS degree in Economics, Business, Marketing, or related field; MBA preferred.
- 6-8+ years of relevant experience (management consulting, retail strategy, marketing strategy, etc.)
- Demonstrated passion for customer strategy and retail, media-savvy a plus.
- Strong cross-functional project management experience, ideally supporting high impact, high-visibility corporate strategies.Communication Skills:
- Exceptional written communication, PowerPoint, and presentation skills for diverse audiences. Mathematical Skills:
- Basic math functions such as addition, subtraction, multiplication, division, and analytical skills.Reasoning Ability:
- Results-oriented self-starter with a strong track record of accountability and impact across strategy, analytics, and execution.
- Positive, high-energy, collaborative mindset, paired with demonstrated ability to operate independently in a complex organization.
- Creative, innovative thinker able to apply structure and analytical rigor to complex problems and associated decision-making.
- Comfort with ambiguity and able to challenge the status quo in the pursuit of optimal solutions.
- Innate curiosity, with a commitment to continuous growth and development. Physical Demands:
- This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
- May occasionally involve stooping, kneeling, or crouching.
- May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time.
- Involves manual dexterity for using keyboard, mouse, and other office equipment.
- May involve moving or lifting items under 10 pounds.Work Hours:
- Ability to work a flexible schedule based on department and company needs.