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Data Analyst, CRM

Country : USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Title: Data Analyst, CRM
Data Analyst, CRM
Function: E-Commerce
Department: E-Commerce
Reports to: Customer Insights & Analytics Manager
Overall Job Function: We are looking for a professional with very strong strategic thinking
and data analytics experience to join our Customer Insights and Analytics team.
In this role, you will support with helping H&M better understand the
shopping patterns and behaviors of our customers. You will support with managing
and analyzing customer interactions and data throughout the customer lifecycle.
Using the data from our Customer Loyalty channel, you will draw conclusions
that support with improving our customer retention, customer service
relationships, and driving overall sales.

Job description

Job Responsibility
including but not limited to:
Responsible for the reporting and analysis of CR

Profile

using on insights that drive acquisition, retention and
activation
Translate complex sets of customer, sales, and
marketing data into meaningful insights; share learnings to
stakeholders at all levels across the organization in an effective way
Analyze
customer base around customer growth, attrition, buying behavior and channel
usage performance metrics
Perform customer segmentation or predictive modeling tasks if
no tool exists in order to identify customer behavior trends and insights
Develop
campaign response analysis including determining sales lift, engagement and ROI
associated with each program to inform and optimize marketing strategies,
customer engagement and lifetime value
Support
with optimizing customer contact strategies including onboarding, retention and
reactivation programs
Work cross functionally with E-Commerce team and other key
business partners to create customized email lists and segments to drive
retention, loyalty and engagement.
Develop and conduct A/B testing and analyze customer behavior,
providing conclusions to re-engage our customers
Conduct, follow-up, and synthesize quantitative and
qualitative research and surveys to understand the voice of the customer,
including learnings from customer feedback
Partner with global counterparts (e.g. Loyalty and Customer
Insights teams) to access data, share learnings/ways of working, and
collaborate on global tests and rollouts
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