New York, NY, US
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Design Director, Concept

Country : USA USA

State : New York

Town : New York

Category : Design

Contract type : Permanent

Availability : Full time

Company presentation

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Job description

The Director will ideate, concept and create strategic customer-first, digital campaigns to build the brand identity and drive brand awareness and new customer acquisition for Coach globally. Key initiatives for this person will include seasonal campaigns for both Retail and Outlet channels, product collaborations and experiential key message activations across digital and physical customer touchpoints. This person will report into and partner closely with the DVP Creative Studio, and will partner closely with Copy & Editorial, Brand Creative Team, 3D Digital Experiential, Social Media, Marketing and the Design Studio to ideate and shoot campaigns.
The successful individual will leverage their proficiency in Art Direction to...
- Build a powerful, unique and cohesive brand identity through campaigns and creative that are distributed across multiple markets and consumer touchpoints.
- Concept key campaigns that will build the brand values and identity globally by considering the nuances in our position across all markets (Greater China, Japan, North America, Europe).
- Leverage customer data and consumer insights to inform creative approach.
- Leverage the Coach values and brand DNA to embed storytelling for key product launches.
- Leverage cultural and market insights to inform concept and ideation.
- Conduct ongoing and in-depth image research from past through present, with keen eye for evolving fashion and cultural trends.
- Direct photo shoots and lead casting, stylists and photographers.
- Explore proof of concepts for digital with creative team.
- Create inspiring and effective 'hand-off' direction so broader team can execute concepts across multiple channels and territories.
Director, Concept - Coach, New York, NY
Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.
At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.


- BFA / BA in Art Direction, Graphic Design, Fine Art or related field.
- Minimum 8 years of experience in a related field.
- Extensive knowledge of photographers and videographers.
- Extensive knowledge of culture including music, art, fashion and film. An appreciation of pop culture - can flex between high and low brow references.
- Must have vast knowledge in digital content creation.
- Exceptional Concept Art direction skills for stills and motion.
- Experience working for a retail/fashion brand or ad agency.
- Drawing/illustration and film experience skills.
An outstanding professional will have...
- The cultural reference points and creative instinct and ability to carry out in-depth image research.
- In depth knowledge of new and old/archival fashion campaigns.
- A proven instinct for spotting and discovering up-and-coming content creators.
- Knowledge of creative digital trends.
- Proficient in: Photoshop, Illustrator, Keynote and Acrobat.
- A strong and instinctive 'eye', with expert design and typography skills.
- Experience with photography direction and styling.
- Ability to concept design solutions with limited direction.
- Ability to think outside the box and innovate.
- Extremely detail oriented, well-organized, strong problem solving skills.
- Team player with positive "can-do" attitude.
- An inclusive, authentic and positive working style.
- Ability to take direction from senior designers and provide multiple solutions.
- Strong communication skills.
- Ability to prioritize (quickly and efficiently) with tight deadlines and follow through.
- An understanding of customer priorities and ability to strive to exceed expectations
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
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