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Plano, TX, US
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Digital Art Director

Country : USA USA

State : Texas

County : Collin County

Town : Plano

Category : Design

Contract type : Permanent

Availability : Full time

Company presentation

About JCPenney:
JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
For more opportunities to join our team please visit our careers page. Digital Art Director - Creative Advertising
The Art Director will work with the Creative Sr. Art Director, Copy Manager/writers and Project Manager to ensure seasonal direction, established color palettes, consistency in art direction, design and branding, as well as create a cohesive relationship between visual and written creative concepts.

Job description

Primary Responsibilities:

  • Create compelling design for email assets and special projects that achieve the Company's priorities of promoting immediate sales, achieving fashion and brand image goals, and appealing to customers through compelling visual storytelling

  • Take vital information from creative briefs and effectively applying it into creative

    executions that will motivate customers to buy.

  • Handles multiple projects in various states of production

  • Collaborates with Creative Sr. Art Directors, Managers and project team members and to ensure

    details of projects are on-brand, thoroughly thought out and well designed.

  • Effectively communicates with Creative Sr. Managers to ensure project design

  • meets the needs requested.

  • Checks projects to ensure accuracy, adequacy of selling message and creative effectiveness before submitting to senior management.

  • Familiar with personalized and versioned Campaign strategies and execution.

  • Monitors own time on assigned projects to ensure established due dates are met.
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