Digital Marketing Manager

Country :
USA
State :
California
County :
Los Angeles County
Town :
LOS ANGELES
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Title: Digital Marketing Manager

Location: Los Angeles, CA (Hollywood)

Company: Active Sports Brand

responsibilities:

- Define, implement and execute digital marketing strategy and manage budget to drive business results

- Develop monthly content calendar for social and email to align with retail calendars and product launches

- Lead social and digital marketing efforts, including paid search, email display and affiliate programs and report performance measured by ROAS or other pre-defined benchmarks

- Present analytics data in weekly and monthly reports to senior management, including best and worst performing content to shape future strategy

- Manage third party media agencies

- Develop influencer marketing program to increase brand awareness and drive product conversion

- Research and collaborate with potential influencers

- Build shot lists for photoshoots to be used across social channels

- Post engaging content across social accounts seven days / week

- Plan and manage live events and handle live event postings

- Work in coordination with graphic design and e-commerce teams to develop creative content

- Oversee community management across all social channels

requirements:

- Bachelor’s degree

- 3+ years’ experience in social media, dealing with cross-functional teams

- Team player with entrepreneurial mindset

- Proficiency with Google Analytics and Native Social Analytics

- Personal interest in active sports is a plus