New York, New York, US
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Director, Brand Marketing, Aveda North America

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

About the Brand Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are "people-tested." Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with and has been since our founding in 1978. We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it. About the Job Be a critical member of a best-in-class performance marketing team which develops and implements strategic omni-channel 360 marketing plans, with a strong focus on driving new customer acquisition and DTC growth. Reporting to the ED, Aveda Marketing, North America, you will be responsible to managing the 360 marketing plans. Wile working closely with Global & Regional teams, Trade Marketing, DTC Marketing, Account Teams, and Corporate COE's, you will deliver powerful performance-driven GTM programs on time and cost efficiently, with clear KPIs, to deliver customer and revenue growth objectives. LAUNCH / CATEGORY MANAGMENT Calendar: Owns seasonal marketing calendar, including product, big bet activation, visual merchandising overview and promotion. Host meetings with Account & Sales Planning to manage launches and SKU assortment (e.g. discos and phase outs) Able to conceptualize and execute a full 360 marketing program for products and work with Global and Trade Marketers to develop tailored campaigns and marketing events Product Management: Ability to identify new trends and feed those back to Global to influence product development (own the NPL meeting). Assess competitive landscape, liaising with Global and planning the execution of key consumer engagement initiatives. Leads identification of new product concepts based on market trends, competitive activity, brand white space and specific retailer opportunities Ensure all decisions on launch consensus are communicated to internal stokeholds and to the field Conducts quarterly competitive review and provides defense strategy - measures key elements of execution and success factors. Own NPD category analyses. SEASONAL PRESENTATION / TRADE MARKETING In collaboration with Trade Marketing, plan, develop and execute needs for In-Store/ Special Events and Special Projects, such as retailer/consumer sampling programs and all consumer facing events Leads weekly Marketing/Trade/Online status to align cross-functionally on priorities Responsible for creation of all Brand Presentations for Sales and Retailer meetings GWP / BUDGET / KITS Lead budget and forecasting for sampling and GWP Ensure communication, costs and timeline objectives for promo kits Q


8+ years related professional experience. Bachelor's degree is required. Marketing experience within the cosmetics/skincare and significant marketing campaign development experience a plus. Abiility and experience conceptualizing and executing 360 marketing programs for products. Work with Global Marketing, Visual Merchandising, Consumer Insights, Events and Trade Marketers, and Account Management to develop tailored campaigns across multiple channels with heavy emphasis on digitall. Thorough knowledge of market/consumer trends. A self-starter with project management skills and a proactive approach to ensure all deliverables are completed in a timely manner Strong interpersonal skills; ability to lead cross functionally and build relationships. Ability to create Brand Presentations for Sales and Retailer meeting including video/presentation assets, as well as regional and strategy meetings. Ability to navigate a complex Global matrix organization. Experience managing through change and ambiguity Consumer obsessed mindset
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