×
News
The latest news
access_time
Victoria Beckham: Rebellion inside Banqueting House
access_time
Molly Goddard opens London with a fashionable banquet
access_time
A.F. Vandevorst to shut down
access_time
The LVMH Prize reveals its 20 semi-finalists
access_time
Dolce & Gabbana founders have received offers but have no plans to sell - paper
access_time
Halsey rides the New York City subway for DKNY's new campaign
access_time
Ugg spotlights creativity in new campaign
access_time
Centric Brands confirms acquisition of Zac Posen
access_time
Caleres expects slipping sales in Q4
access_time
Alighieri, Charles Jeffrey, Rejina Pyo shortlisted again for BFC/Vogue Fashion Fund
access_time
Adidas names Thomas Rabe as new chairman
access_time
Westfield owner reviews development pipeline amid 'challenging' times
access_time
Hermès debuts its Year of Innovation, and unveils site of new mega-flagship on Madison
access_time
Alexander McQueen launches fabric donation scheme for student designers
access_time
Francesca’s names Andrew Clarke as president and CEO
access_time
MM6 to show new collaboration with The North Face at London Fashion Week
access_time
Rent the Runway appoints new logistics execs to leadership, board
access_time
Ebay raises share buyback plan, forecasts strong first-quarter profit
access_time
Evian joins Virgil Abloh for limited-edition water bottle collection, launching €50K grant contest
access_time
Tommy Hilfiger x Lewis Hamilton reveal surprise H.E.R. collaboration
access_time
2nd Street continues US expansion with 5th store
access_time
Bulgari pulls out of Basel watch industry show
Share
Text size
aA+ aA-
Print
Click here to print

Director- CRM

Country : USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Director, CRM and Loyalty Multi-Cultural Beauty

This highly visible role will collaborate with the AVP Digital Platforms & CRM in developing and executing a best in class integrated customer strategy across all multi-channels including digital properties for the brand. The Director of CRM and Loyalty will be responsible for the execution and continuous refinement of the CRM and Loyalty strategy and execution. The successful candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage briefing, execution and post-campaign analysis, while meeting all milestones and ensure business goals are met. The Director of CRM and Loyalty will work on 'Single View of Customer' learnings and to provide insights based on factors such as customer value or customer segments. This will include collaboration on the development of standardized templates and monthly report summaries to be distributed throughout the Brand marketing and senior management teams as well as Corporate. This role will also include management of the new L'Oreal Paris loyalty program, to help drive membership and cross-category purchase, with a focus on engagement and redemption.

The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of CRM/Multi-channel marketing (including web, mobile, email, loyalty) having managed best in class digital initiatives and led both inbound and outbound CRM in high-growth market-leading companies.

CRM/Multi-channel:
- Responsible for the daily management and execution of the CRM/Multi-channel plan for L'Oreal Paris ( including but not limited to web, email, media) to increase consumer LTV, build lasting consumer relationships and create consistency in all customer contact
- Develop ongoing strategies and an annual calendar to continually test, learn and leverage in order to maximize consumer LTV scores within the LOP dB (segmentation/modeling and the development of a communication strategy around acquisition, lift, shift, and retention)
- Responsible for the day to day management and ongoing business rules definition/refinement/creation for the personalization and product recommendation system, leveraging explicit and implicit customer data.
- Own the overall health of the database including refreshes, scrubs/cleansing
- Manage the day to day relationship with the business services agency including the strategy, execution and testing of all emails, SMS and other multi-channel communications
- Articulate clear business justification, prioritization, and dependencies around the CRM/Multi-channel strategy
- Work with manager to manage loyalty program to retain key customer segments through specific conversion targets, cross selling, and promotional activity
- Work with email and database provider to take advantage of available technology to automate manual processes and improve communications relevancy by developing behavioral and remarketing campaigns
- Understand industry standards and develop key performance indicators for all CRM initiatives
- Lead external teams/consultants on special projects related to gaining a deeper understanding of the database. Make recommendation based on results and implement programs
- Partner with Paid and Earned teams within ICC, Marketing, IT, and multiple agency partners to evolve L'Oreal Paris's CRM vision and ensure alignment of all key business objectives.

Profile

- Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
- Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
- Excellent teamwork skills
- A facilitator and collaborator; able to work in fast-paced, demanding environment
- Advanced analytical skills and in-depth database segmentation experience
- Ability to work closely with a diverse group of individuals of various functional disciplines
- Big-picture thinker and experience in a dynamic, high-growth environment
- Must possess excellent creative, organizational, verbal and written communication skills
Education/Experience:
- BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
- 8+ years relevant industry experience with 5+ years' experience specifically in CRM and loyalty, required.
- Experience managing a loyalty program preferred
- Experience with programmatic media is a plus
- Strong and proven interactive track record/performance.
- Background/interest in cosmetics/beauty/hair/skin care preferred If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
Share
Print
Click here to print

Similar Offers

Analyst, CRM

HUDSONS BAY
access_time | place Brampton

Manager, CRM

TAPESTRY
access_time | place New york

CRM Analyst

INTERMIX
access_time | place New york

Global Email & CRM Manager

MARC JACOBS
access_time | place New york

Senior Manager, CRM

GAP
access_time | place New york

Senior Manager, Global CRM

L'OREAL GROUP
access_time | place New york

Data Analyst, CRM

H&M
access_time | place New york

Analyst, CRM

TAPESTRY
access_time | place New york

Senior Analyst, CRM

HUDSONS BAY
access_time | place Brampton

Senior Manager, Customer Experience And Service - Home

HUDSONS BAY
access_time | place Brampton

Data Analyst, CRM

TAPESTRY
access_time | place New york

Fashion Jobs

Manager, CRM

TAPESTRY
access_time | how_to_reg Permanent | place New york

Client Services Manager

THE REALREAL
access_time | how_to_reg Permanent | place Brisbane

CRM Email Developer

SALLY BEAUTY CORPORATE
access_time | how_to_reg Permanent | place Denton

Senior Manager, Global CRM

L'OREAL GROUP
access_time | how_to_reg Permanent | place New york

Manager, CRM (Email/Loyalty/App/Sms)

L'OREAL GROUP
access_time | how_to_reg Permanent | place El segundo

Global Email & CRM Manager

MARC JACOBS
access_time | how_to_reg Permanent | place New york

Data Analyst, CRM

H&M
access_time | how_to_reg Permanent | place New york

Analyst, CRM

TAPESTRY
access_time | how_to_reg Permanent | place New york

Smartwool: CRM Manager

VF
access_time | how_to_reg Permanent | place Denver

Director- CRM

L'OREAL GROUP
access_time | how_to_reg Permanent | place New york

Senior Analyst, CRM

HUDSONS BAY
access_time | how_to_reg Permanent | place Brampton

Analyst, CRM

HUDSONS BAY
access_time | how_to_reg Permanent | place Brampton

CRM Analyst

INTERMIX
access_time | how_to_reg Permanent | place New york

Data Analyst, CRM

TAPESTRY
access_time | how_to_reg Permanent | place New york

Senior Manager, CRM

GAP
access_time | how_to_reg Permanent | place New york

Senior IT Analyst- CRM

ULTA BEAUTY
access_time | how_to_reg Permanent | place Bolingbrook

Manager, CRM & Loyalty

MICHAEL KORS (USA) INC
access_time | how_to_reg Permanent | place New york

pt Customer Service Manager

LEVI'S
access_time | how_to_reg Permanent | place Troutdale