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Director - Customer Marketing, Ulta l'Oreal Paris

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Title: Director - Customer Marketing, Ulta L'Oreal ParisReports to: Customer Team Lead, Ulta L'Oreal Paris SummaryThe Customer Marketing Director role supports the Field Sales team in managing the omni-channel retail strategy and execution. Working in collaboration with both internal and external account team, the CM lead brings thought leadership and execution of the go-to-market brand strategies.Roles & Responsibilities/Key Results
- Grow the Shopper Base
- Use shopper insights to develop retailer specific projects to impact shopping behavior and improve omni-channel performance
- Understand in depth customer shopper behaviors (online and offline)
- Grow shopper base and loyalty to our brand and to the retailer
- Brand Driver
- Work intimately with the National Shopper Marketing team to bring to life our brand equity in coexistence with our retailer's DNA.
- Develop customer specific programs for retailers that maximize engagement
- Incorporate competitive learnings for effective account specific planning
- Relationship Builder
- Serve as the point of contact for account customers marketing, social, advertising and operations team and partner with these teams to maximize our mutual businesses
- Partner closely with internal cross-functional teams on initiatives - Account Directors, eNAM, Finance, Sales Operations, Shopper Marketing, Creative
- Creator and Visionary
- Brainstorm and create strategic account marketing initiatives
- Develop budget and oversee overall spend of 360 support budget ensuring ROI (account specific media, display, M1-samples, GWPs, etc) Job ScopeKnowledge
- Strong understanding that both the customer (Account) as well as the consumer (customer) are at the heart of all strategic planning and business decision making.
- Candidate should have a National understanding of the consumer-packaged goods industry as well as experience in the mass-retail environment.
- Ideal candidate is someone with a creative and entrepreneurial mindset and ability to be extremely flexible in an ever-changing environment.
- Candidate is someone who is both a strategic and analytical thinker with the ability to turn data into insights and identify new opportunities to grow the business.Customer Developer
- CM Lead partners with the NAM/eNAM in developing comprehensive Account specific objectives and strategic priorities based off National strategy with the goal to grow brands at key Retailer- contributing to the growth of Active Cosmetics Division and LUSA.
- CM Lead will assist NAM/eNAM by proactively leading analytical projects focused on project performance and provide recommendations for future opportunities.
- CM Lead will participant in strategic Retailer meetings including: Monthly business updates, Line-Reviews, & Joint-Business Planning.Team Member
- Role is New York based in order to regularly meet and collaborate with account team, collaboration with NY based marketing teams is essential
- CM Lead role requires the ability to travel to retailer meetings and select conferences.
- CM Lead role requires the ability to interact and present to senior leaders.
- Team-player with a willingness to lead other team members through projects.Category Support
- CM Lead is considered an Account specific expert on key category analysis and performance including competitive brands and overall category knowledge.Qualifications
- 4 year college degree
- Consumer Products background with 5-7 years of experience working with mass-retail in a sales, marketing, or category management capacity.
- Ability to travel up to 20% of time.Mission Critical Competencies
- Ability to project manage
- Strong & effective business communication- written and oral skills
- Achievement Orientation
- Information seeking & problem solving mind set
- Adaptable/flexible in changing environment
- Creative thinkerAnalytical Thinking
- Conceptual & Strategic Thinking
- Organizational Awareness
- Teamwork & Cooperation Technical Skills
- Functional/Technical Expertise
- Industry knowledge
- L'Oreal product knowledge
- Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc)
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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