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Director, Digital Analytics

Country : USA USA

State : New York

County : New York County

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products.

Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro.

Behind this burgeoning empire stands a singular designer with an innate sense of glamour and an unfailing eye for timeless chic. Michael Kors has won numerous accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. Wholly dedicated to a vision of style that is as sophisticated as it is indulgent, as iconic as it is modern, he has created an enduring luxury lifestyle empire with a global reach.

Michael Kors has always been involved in philanthropy, fighting hunger for more than 20 years. A longtime supporter of God’s Love We Deliver, he has worked with the New York-based organization to help distribute meals to people with HIV/AIDS, cancer and other serious illnesses. In 2013, he partnered with the United Nations World Food Programme (WFP) to help fight world hunger by designing the 100 Series watch. A portion of the proceeds from his special-edition timepiece helps WFP deliver food to children through its school meals program.

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Director, Digital Analytics
New York, NY
Who You Are:
As the Director, Digital Analytics you are responsible for leading the development and dissemination of analyses and insights on customer experience throughout the funnel, with recommendations to improve customer engagements, sales, and profitability on the Michael Kors eCommerce sites and KorsVIP app.
You will be an integral member of the Site A/B testing team. You will lead their team to build best-in-class analytics reports, workspaces, and processes which enable Site Merchants, Digital Marketers, Merchants, Planners, and the Creative team to self-serve and make data driven decisions. You will work with the business on reporting requirements. You will also work with the Technical Analytics team to create the tagging strategy and advise on tagging requirements. As the Director, you own the Adobe Analytics platform.
What You'll Do:
- Act as the Michael Kors Global Digital Analytics SME, developing and maintaining common reporting, workspaces, and educating on analytics best practices to ensure business partners utilize data effectively.
- Develop & maintain daily, weekly, quarterly, and seasonal eCommerce KPIs & hindsights to understand how visitors are shopping the site and identify opportunities for improvement.
- Produce analyses and insight which uncover trends and patterns in visitor behavior on the Michael Kors sites, with recommended actions to drive visitor engagement, and improve conversion.
- Develop and maintain reporting requirements for existing & new functionality, partner with the Technical Analytics team to translate them into a Tagging strategy.
- Stay abreast of new development in the digital ecosystem including data collection, identity stitching, cross-device analytics, customer journey analytics, & personalization, industry best practices, and advancements in digital measurement to ensure the team is always delivering advanced, innovative solutions.
- Proactively monitor site performance with automated alerts as well as daily review of KPIs & key areas of the site.
- Manage the prioritization for A/B testing roadmap, provide insights which identify areas of friction on the sites, estimate the value of a test, and analyze the performance of all A/B tests.
- Educate business partners on Adobe Analytics capabilities, workspaces, and digital analytics best practices.
- Effectively manage, coach, and develop a team of 3 direct reports at varying levels.
- Maintain marketing channels and campaign tracking code.
- Manage vendors to provide high quality work, delivered on time & within budget.
You'll Need to Have:
- Bachelors Degree required in Statistics, Analysis, Economics, Mathematics, or related field
- 7+ years of experience in e-commerce and/or retail analytics
- 2+ years' experience directly managing a team
- 2+ years' vendor management experience
- Strong quantitative analysis skills with ability to convey complex concepts and tell the data story to business partners
- Ability to understand key business priorities and leverage digital analytics to address them
- Expert level proficiency in Adobe Analytics with advanced Excel skills
- Experience with A/B testing solutions, such as Target, Dynamic Yield, Optimizely
- Creative problem solver with strong organizational skills
- Excellent written and verbal communication skills
- Strong cross-functional collaboration skills; experience building and maintaining relationships across a wide range of business partners
- Consultative, service-based mindset
We'd Like to See:
- Master's degree in Statistics, Analysis, Economics, Mathematics, or related field
- Experience presenting to senior management
- App experience
- Working knowledge of HTML5, CSS, JavaScript and JSON
- Familiarity with Cross Device Analytics, and experience with the Adobe Device Coop
MK Perks:
- Generous Holiday Schedule and Vacation Days
- Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
- Michael Kors and Jimmy Choo Discount
- Exclusive Employee Sales
- Fav 5 Cards (MK Discount for friends and family)
- 401k Match
- Paid Parental Leave
- Thrive Wellness Program (seasonal in-office massages and more!)
- Commuter Benefits
- Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
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