Director - Digital Marketing
HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world.Our leading banners across North America and Europe include Hudsons Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgiums only department store group Galeria INNO.We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment.
The Director, Digital Marketing supports the Saks OFF 5TH business by defining and executing our digital marketing strategy, in partnership with the Digital Marketing COE and Marketing Acceleration teams. The primary objective of this individual is to drive continuous effectiveness and efficiency improvement in how OFF 5TH spends its digital marketing budget across paid search, affiliates, paid social and display. This individual is responsible for managing the digital marketing budget and makes critical channel allocation decisions, leveraging key tools such as MTA and MMM. He / she coordinates with the Digital Marketing COE to ensure flawless execution and continuously analyzes results to guide future investment decisions. In parallel, this individual coordinates with the Marketing Acceleration team to define the learning agenda for our test-and-learn efforts. He / she remains current on all pilot results and iterates with both the Marketing Acceleration and Digital Marketing COE teams to scale key tactics and continue to refine the OFF 5TH learning agenda. Lastly, this individual will work with the OFF 5TH Digital team, as well as Digital Marketing, to identify opportunities to optimize email performance. The ideal candidate will have experience with digital marketing optimization (e.g., A/B and multivariate testing), key measurement tools (MTA, MMM) and platforms (Omniture, Google Adwords, Rakuten Linkshare etc.) He / she will have a strong analytical background and a willingness to quickly ramp up on new ways of working. This individual will be fast-moving, adaptable, curious and good at managing internal stakeholders across the business unit and COE teams.
Thank you for your interest with HBC. We look forward to reviewing your application.HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.