Director - Digital Marketing

Country :
State :
New York
Town :
New York
Contract type :
Availability :
Full time
Job reference n° :

Company description

HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world.Our leading banners across North America and Europe include Hudsons Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgiums only department store group Galeria INNO.We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment.

Job description

The Director, Digital Marketing supports the Saks OFF 5TH business by defining and executing our digital marketing strategy, in partnership with the Digital Marketing COE and Marketing Acceleration teams. The primary objective of this individual is to drive continuous effectiveness and efficiency improvement in how OFF 5TH spends its digital marketing budget across paid search, affiliates, paid social and display. This individual is responsible for managing the digital marketing budget and makes critical channel allocation decisions, leveraging key tools such as MTA and MMM. He / she coordinates with the Digital Marketing COE to ensure flawless execution and continuously analyzes results to guide future investment decisions. In parallel, this individual coordinates with the Marketing Acceleration team to define the learning agenda for our test-and-learn efforts. He / she remains current on all pilot results and iterates with both the Marketing Acceleration and Digital Marketing COE teams to scale key tactics and continue to refine the OFF 5TH learning agenda. Lastly, this individual will work with the OFF 5TH Digital team, as well as Digital Marketing, to identify opportunities to optimize email performance. The ideal candidate will have experience with digital marketing optimization (e.g., A/B and multivariate testing), key measurement tools (MTA, MMM) and platforms (Omniture, Google Adwords, Rakuten Linkshare etc.) He / she will have a strong analytical background and a willingness to quickly ramp up on new ways of working. This individual will be fast-moving, adaptable, curious and good at managing internal stakeholders across the business unit and COE teams.


�Possess the business acumen, relationship building, influence and communication skills to build strong relationships with senior leaders across Saks OFF 5TH and HBC�Desire to participate in a fast-paced environment with rapidly changing priorities�Professional verbal and written communication skills�Self-Motivator, Results Driven�Ability to learn corporate technology/systems quickly and thoroughlyYou Also Have:�B.A. / B.S. required; Masters degree preferred but not required�Must have digital marketing experience (preferably e-commerce), including familiarity with key measurement tools (MTA, MMM) and platforms (Omniture, Google Adwords, Rakuten Linkshare etc.)�Must be highly analytical and able to quantify expected impact of digital investment decisions�Must be highly organized and capable of tracking numerous projects / pilots in parallel�Excellent written / oral communication skills requiredAs the Director, Digital Marketing You Will work on:Digital Marketing Strategy�Defines OFF 5TH digital marketing strategy, in partnership with Digital Marketing and Marketing Acceleration teams, including:oSets yearly and seasonal media plans across key channels (paid search, paid social, affiliates, display), informed by MMM and MTA resultsoPilots / executes strategy for each channel; makes real-time decisions about reallocation as needed�Analyzes results to inform future strategy and drive further efficiency and effectivenessoAnalyzes email performance and identifies optimization opportunities; liases with OFF 5TH Digital team and Digital Marketing team to optimize future email roadmapCreative Optimization�Provides guidance to marketing team for digital-first briefs, partners with Creative teams to develop impactful assets, aligning to best practices. Monitors and reports on creative performance to Creative teams / stakeholdersBudget Management�Responsible for managing digital marketing budget (BAU and test & learnbudget), in partnership with Digital Marketing COE teamLearning Agenda�Defines annual learning agenda in partnership with Marketing Acceleration team; stays up-to-date on all pilot results and iterates test & learn approach as relevant (scaling tactics, launching new pilots) �Connects with other banners to leverage cross-banner insights / learnings�Stays connected and aware of digital marketing landscape; maintains relationships with key digital marketing experts and attends relevant conferencesYour Life and Career at HBC:�Be part of a world-class team; work with an adventurous spirit; think and act like an owner-operator�Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate�A culture that promotes a healthy, fulfilling work/life balance�Benefits package for all eligible full-time employees (including medical, vision and dental)�An amazing employee discount
Thank you for your interest with HBC. We look forward to reviewing your application.HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.