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Director - Global Marketing, Face/Complexion - Covergirl

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

COTY is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, and skin and body care. COTY is the global leader in fragrance, number two in professional hair color & styling, and number three in color cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
ABOUT GLOBAL MARKETING, CONSUMER BEAUTY BRANDS
In Consumer Beauty, we are currently in process to drive turnaround and value creation on our most Iconic brands under the leadership of our Chief Brand Officer, Stefano Curti. Our global marketing teams in Amsterdam, New York and London will drive Coty Consumer Beauty transformation and deliver a successful turnaround. This effort includes re-centering our brands and innovation programs on strong consumer centricity, establishing a strong Category Growth Story that makes sense of emergent needs and trends, and fixing base business restrainer to unlock our ability to invest into future growth. We wish to build a stronger category geographic footprint and establish strong presence in future new profit pools. Additionally there is much work to do on the sku portfolio of our leading brands; building sub brands to scale and developing intervention programs to maximise each key skus productivity and profitability.

Job description

As the Global Director COVERGIRL - primary responsibility is to support and develop the global marketing strategies for the development and launch of new products, management of existing portfolios and development of equity building assets on COVERGIRL (Complexion).
She will make business recommendations to senior leadership and business decisions, overseeing the planning, forecasting and analyzing the relevant business segment and sub-brands. This individual will be responsible for shaping the future of COVERGIRL (global) strategy, portfolio and drive a profitable business to grow the brands.
Detailed Roles and Responsibilities:
As the Global COVERGIRL Director - Comlexion, you will be accountable for supporting penetration potential within your category by assisting where to play and how to win. You will support the long-term sustainable growth agenda delivering against the strategic objectives of the company.
Your key areas of responsibility will be the following:
- Develop the full potential growth strategy for COVERGIRL - Face delivering ambition, portfolio footprint and support model
- Manage and deliver the Brand Foundations including archetypal meaning, brand compass and distinctive assets
- Design and deliver Brand Visual, Creative and Packaging Guidelines and ensure its compliance
- Oversee integrated communication plans and playbooks in line with the brand and business priorities
- Influence key COTY stakeholders across local and global teams to secure priorities
- Oversee team to ensure execution is aligned with the set priorities
- Evaluate category performance and impact
- Oversee trend analysis and competitive landscape to inform strategy and identify new opportunities
Reporting lines
Role reports to - Sr. Director CoverGirl - Complexion Location: New York

Profile

To be successful in this role you are obsessed with beauty industry and meet the following requirements
- Undergraduate/Graduate Degree (Business/Marketing degree preferred)
- 8+ years Marketing experience (Beauty or CPG industry preferred)
- Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
- 3+ years demonstrated people leadership and proven track record of coaching & developing
- A constructive "can do" attitude and a passion for winning and leaving a positive legacy on CB brands.
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