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Director, Global Marketing - Tom Ford Beauty

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Job description

INNOVATION STRATEGY
  • Lead 3-year innovation strategy and marketing calendar for Color & Collections business by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives
  • Manage product development pipeline including focus in fast-growing categories and subcategories, hero products, and brand-building channels
  • Carry out white space opportunities based on findings from consumer insights and social listening
  • Prepare Product Development briefs in partnership with PD identifying winning concepts and breakthrough innovation ideas
  • Lead execution of product marketing strategy including full NPL process, product architecture, product launch and go-to-market strategy
  • Lead new category launch strategies (positioning, pricing, distribution, region)
  • Infuse superior storytelling (hero ingredients, claims...) to new product launches
OPERATIONAL MARKETING & GO-TO-MARKET

  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
  • Build strong partnerships with cross-functional teams to develop launch strategies and deliver product launches. Ensure innovation sufficiency and COGs efficiency to meet overall brand financial objectives; including Allocate and assign tooling budget investment priorities based upon brand vision
TEAM MANAGEMENT

  • Lead a highly motivated Color & Collections Global Marketing Team
  • Nurture an environment of trust, accountability, and passion for beauty that encourages learning and rewards different perspectives
  • Establish weekly priorities and key team deliverables
Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2219588

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]
INNOVATION STRATEGY
  • Lead 3-year innovation strategy and marketing calendar for Color & Collections business by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives
  • Manage product development pipeline including focus in fast-growing categories and subcategories, hero products, and brand-building channels
  • Carry out white space opportunities based on findings from consumer insights and social listening
  • Prepare Product Development briefs in partnership with PD identifying winning concepts and breakthrough innovation ideas
  • Lead execution of product marketing strategy including full NPL process, product architecture, product launch and go-to-market strategy
  • Lead new category launch strategies (positioning, pricing, distribution, region)
  • Infuse superior storytelling (hero ingredients, claims...) to new product launches
OPERATIONAL MARKETING & GO-TO-MARKET

  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
  • Build strong partnerships with cross-functional teams to develop launch strategies and deliver product launches. Ensure innovation sufficiency and COGs efficiency to meet overall brand financial objectives; including Allocate and assign tooling budget investment priorities based upon brand vision
TEAM MANAGEMENT

  • Lead a highly motivated Color & Collections Global Marketing Team
  • Nurture an environment of trust, accountability, and passion for beauty that encourages learning and rewards different perspectives
  • Establish weekly priorities and key team deliverables
Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2219588

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]

Profile

Qualifications

QUALIFICATIONS
  • Understanding and appreciation that Licensor (Tom Ford) is the brand voice and creator; creativity in expressing and executing Licensor's vision in all marketing related elements.

  • Undergraduate degree. MBA preferred.

  • 8+ years of work experience incl. Global Marketing (Beauty or FMCG background preferred).

  • Strong strategic thinking and problem-solving skills.

  • Knowledge of luxury segment and consumer mindset in fashion and/or beauty.

  • Strong leadership, influence, organizational and project management skills.

  • Excellent written, verbal and presentation communication skills.

  • Exceptional ability to motivate and develop top talent.

  • Minimal travel required.

  • Financial fluency

  • Disruptive mindset


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