Director, Global Online And E-Commerce, Tom Ford Beauty
Country : USA
State : New York
Town : New York
Category : Sales
Contract type : Permanent
Availability : Full time
Covering but not limited to: 360 feature planning, channel merchandising and marketing planning, omnichannel features, supporting product launches including Online Exclusives, new online door delivery and primary contact for our APAC region.
This leader drives the communication and reinforcement of the Tom Ford Beauty brand value messages for the brand website and retailer.com accounts. This role works with brand stakeholders to plan out site calendars, to ensure successful product and brand positioning for all programs - with an emphasis on equity product stories and effective site merchandising to influence and drive successful sales and excellent site experience.
This role must demonstrate excellent collaboration with the Global Brands cross-functional teams to accomplish the site refreshes and on-going enhancements. This role will actively ensure all Global sites (ecommerce or core) maximize best practices and exercise online efforts to increase site traffic, conversion rates and sales, maximize customer acquisition, improve and grow successful customer programs and drive overall brand awareness for Tom Ford Beauty through digital expression.
KEY ROLES & RESPONSIBLITIES: Planning and Toolkit Delivery - Build and own online channel marketing calendar though concept to completion.- Own and manage the creative request for all online requirements following the marketing calendar and beyond, ensuring all complete view of specifications and local variants.- Manage Online Exclusive calendar with product marketing, ensure concept, forecasting and marketing assets are delivered to meet business needs.- Research industry trends, seeking opportunities to bridge gaps in business objectives and push business forward.- Collaborate with CRM, Omnichannel, Global Communications Marketing and Creative to conceptualise digital campaigns for key launches.
BUSINESS ANALYSIS AND REPORTING- Managing the UX and Programme Reporting Analyst to deliver monthly and quarterly reports covering, but not limited to the following: o Key site metrics (e.g. site traffic, page views, page performance, abandonment rates, etc.) globally o Customer type analysis over specific occasions / marketing focuses - gifting, men's etc o Email database health, attrition, active etc o Content and merchandising performance and optimisation planning o Channel analysis and testing results- Calculate make recommendations based on results to increase sales, opt-ins, Average Order Size (AOS), Average Unit Sale (AUS), and repeat purchases.- Compile online channel testing strategy and manage sharing forum with all JML regions.
Oversee Email Marketing business including but not limited to:- Work with Global CRM and Global Marketing to provide strategic direction on Global eCRM strategy- Work with regional teams, Global CRM and Consumer Engagement on email segmentation, frequency of sends and overall email calendars /stay informed on other markets planning where possible- Oversee execution of special email projects (e.g. live emails, automation, email series, e-crm initiatives)
RETAILER STRATEGY:- Manage and drive retailer.com sales goals to support and outline seasonal online strategy with a focus on increasing participation in Omni features - Work with regional teams to facilitate the creation and execution of all promotional activities and merchandising strategy (launches and repromote) strategize ways to build retailer.com business through special programs, customer acquisition, and retention
DIGITAL:- Work with Omnichannel, Global Communications and Creative to conceptualise and execute digital campaigns for key launches (e.g. A launch and Christmas)- Work with creative teams to facilitate the creation and execution of all promotional activities and merchandising strategy (launches and repromote) strategize ways to build retailer.co.uk business through special programs, customer acquisition, and retention
- 8+ years experience working within Ecommerce with a focus on luxury- Experienced people manager who motivates, leads by example and understands the importance of creativity and kindness- Global experience with a specific deep knowledge of APAC's online nuances - Excellent knowledge of online, digital and ecommerce trends, reporting and acting on insights- A first class team player with excellent communication and collaboration skills- Pro-active problem solving abilities- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with a smile.
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 205879
We are an equal opportunity employer. Minorities, women, veterans, and
individuals with disabilities are encouraged to apply. It is Company's policy not
to discriminate against any employee or applicant for employment on the basis of
race, color, creed, religion, national origin, ancestry, citizenship status, age,
sex or gender (including pregnancy, childbirth and related medical conditions),
gender identity or gender expression (including transgender status), sexual orientation,
marital status, military service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local law, genetic information,
or any other characteristic protected by applicable federal, state, or local laws and ordinances.
The Company will endeavor to provide a reasonable accommodation consistent with the law to
otherwise qualified employees and prospective employees with a disability and to employees and
prospective employees with needs related to their religious observance or practices.
Should you wish to apply for this position or any other position with the Company and you
believe you require assistance to complete an application or participate in an interview,
please contact USApplicantAccommodations@Estee.com.