New York, New York, US
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Director, Global Product Marketing, la Mer

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

About Us The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. Crème de la Mer is a brand that represents hope, healing and one man's deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth - the legendary elixir - was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare. woman wants: to look and feel like herself, only prettier and more confident. About the Job Support the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions. Develop close internal global brand partnerships as well as an innate understanding of consumer needs and opportunities across key regions, building a strong collaboration with our brand teams. Provides continuous support to VP of Global Product Marketing while leading by example to create a team culture that is collaborative, respectful and transparent. About Your Responsibilities Innovate products and concepts that create new business opportunities Work with the Vice President to define the brand's product marketing objectives Help manage innovative product development and pipeline strategy to support the brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels Proactively remain on top of the fast-moving competitive and market landscape to identify key territories to win Follow emerging and future trends across all relevant industries to identify and grow business opportunities Identify and execute on white space opportunities based on findings from consumer insights, social listening, CRM data and from other industries, providing input into the strategic development of the global marketing calendar Develop a close partnership with PD to innovate together on product and concept opportunities Assist in development of 4-year innovation strategy and 24 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts Consistently delivers successful products and programs on time and in keeping with the overall brand strategies and objectives Drive Product strategy that drives business and reinforces brand equity Develop global marketing objectives and strategies for assigned categories, leading the product development brief process with cross functional teams and obtaining senior leadership buy-in Ideate, prepare and present upfront planning process documents including COGS and competitive reviews for brand management approval on product recommendations Lead execution of product marketing strategy on assigned categories including: Product architecture (COG analysis, pricing, forecasting, sku management) Product launch process (driving cross functional teams including Product Development, Packaging, Design, Supply Chain) Go-to-market strategy (including identification of key messages, product naming, creative briefing, and merchandising) Work with Regions and key affiliate markets on an ongoing basis to ensure programs meet market needs, including preparation of product / pricing information, ownership of assigned program communications, and preparation/presentation of materials at regional roundtable meetings Owns key product categories and is responsible for expertise and constant monitoring of category performance (shipments, sell-thru, COGS, pricing, forecasts) and proactively providing senior level feedback Make recommendations on how to capture market share based on analysis, feeding this into both new products and concepts, as well as supporting Go To Market ideation Drive mid-program shifts based on analysis as necessary Manage ad hoc business analysis requests as needed Develop Launch plans that incorporate 360 elements Manage end-to-end launch process, from concept ideation to go-to-market execution, focused on the consumer journey, to include mobile/social/video first mindset, working in close partnership with Consumer Engagement to stay connected to consumer evolution & opportunities Support execution of launch strategies within designated budget and COG targets Drive development of creative briefs for assigned programs and launches Supervise claims and product testing in partnership with Consumer Insights & PD team Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs Close partnership with Regions to ensure team is connected into marketplace and consumer dynamics Liaise with Merchandising team to ensure necessary updates to testers, display componentry and visuals for the Product Marketing team Leverage key insights gleaned from a refined analytics practice to inform decisions Leverage data to inform decision-making for strategy development and adjustments as necessary Manage implementation of creative solutions for the brand that increase efficiency, reduce spend and increase marketing reach Is the expert for assigned competitors with regards to products and marketing, sharing this across the brand and Senior Leadership Lead team to track new product launch effectiveness through appropriate analytical tools Q


About You Maturity to manage a multitude of projects in a fast-paced environment Excellent communication skills Capable of synthesizing data to drive business decisions Ability to conceptualize new products, analyze competitive activity and formulate recommendations to grow the business Flexible, proactive team player, able to quickly build strong relationships across regions and functions Detail oriented with a drive to execute with excellence Proven track record of Leadership Ability to manage performance and career development of direct report(s) Experiences You Have Development of long-range category plans, which are agile based on consumer shifts Global strategic marketing plans for products and categories Product brief development Innovation ideation and proven successful product development Strong project management skills and success in execution Fostering and nurturing relationships within team and across functions Managing others Proficiency in industry competitive databases (NPD Decision Key, Beaute and Euromonitor) preferred Proficiency in Microsoft Excel and PowerPoint How You Will be Successful Collaborative Transparent Passionate Consumer-first Detail oriented Strategic agility Financial fluency Insights driven
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