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Director Growth Marketing

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

We are looking for a Director of Growth to drive strong revenue growth of our direct-to-consumer businesses by deploying customer acquisition & retention strategies across our paid and organic channels. Our ideal candidate has a track record of driving high, sustainable and profitable growth in direct-to-consumer businesses, deep expertise across paid and organic channels, and experience leading a data-driven test-and-learn approach for performance marketing acceleration.
The Director of Growth will play a central role in delivering our ambitious growth plans for our portfolio of Direct-To-Consumer brands. This role will report to our VP of Global Direct-To-Consumer & Customer Experience, and will be based in New York.
- Develop a cohesive strategy across channels to deliver revenue goals, and drive efficient CAC and ROAS without sacrificing brand or long-term growth
- Build monthly, quarterly and annual marketing plans in line with budget and revenue growth goals
- Manage monthly budget and targets through bottoms-up forecasting & drive re-allocations/optimizations to deliver revenue & acquisition goals
- Work with media agency to drive continual optimization of campaigns, audiences & creative
- Lead channel strategy across new product launches and evergreen campaigns
- Base briefs & plans on historical learnings, current trends and/or clear testing goals & KPIs
- Present clear and concise performance recaps to key stakeholders
- Develop marketing/media acceleration testing roadmap to drive continual improvement in efficiency & effectiveness of media spend in partnership with media agency and analytics team
- Monitor & capitalize on emerging channels and trends where appropriate
Director of Growth Marketing
COTY is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
- 10 years+ of extensive experience & progressive responsibility in driving meaningful YOY revenue growth and ROAS through performance marketing
- Deep channel expertise & insights to drive strategy across all paid channels, including Paid Social, Programmatic Display, Video, TV, OTT, Audio/Podcast, Paid Search, Shopping, Affiliates and Direct Mail, as well as organic channels such as email, SEO, CRO, referrals and partnerships
- High proficiency in evaluating marketing performance and strong sense for benchmarks across CPM, CPA, CPC, CAC, LTV etc.
- Highly analytical: able to distill and communicate insights from complex sets of information and able to drive a test-and-learn roadmap to unlock channel efficiency & effectiveness over time
- Strategic thinker who can flex between long-term planning and reactive, day-to-day optimizations
- Collaborative & influential: able to develop strong working relationships with brand teams, tech teams, finance teams, external partners etc.
- Action-oriented and moves quickly to get things done
- Excellent leadership skills with experience managing and developing a team
- Proficiency in analytics, channel/media and customer data platforms, e.g. Google Analytics, Adobe Analytics, Facebook Business Manager, Adobe Campaign, Adobe Experience Manager, Kenshoo etc.
- Bachelor's degree in marketing, business, economics or related field preferred
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