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Director, Luxury Marketing - Gucci Beauty, Kylie

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Job Description Required.
We're looking for a Director Gucci Makeup and Kylie Cosmetics to join our Marketing team. You will lead the acceleration of this prestige cluster and be responsible for developing and implementing the U.S. Marketing strategy, in alignment with the U.S. financial targets and the Global marketing strategy.
You will also play a key role to drive the customer marketing strategy and execution of Ulta, Sephora, Department Stores, and e-Commerce Channels.
Primary Responsibilities:
The Marketing Director will lead collaboratively key cross-functional teams, strategizing around all aspects of marketing including Media, influencers/PR, merchandising, retail dotcom, sales/retail/ education, demand planning, finance, on the overall brand strategy while managing top management requests and the day-to-day business needs.
Position Overview:
We're looking for a Director Gucci Makeup and Kylie Cosmetics to join our Marketing team. You will lead the acceleration of this prestige cluster and be responsible for developing and implementing the U.S. Marketing strategy, in alignment with the U.S. financial targets and the Global marketing strategy.
You will also play a key role to drive the customer marketing strategy and execution of Ulta, Sephora, Department Stores, and e-Commerce Channels.
Primary Responsibilities:
The Marketing Director will lead collaboratively key cross-functional teams, strategizing around all aspects of marketing including Media, influencers/PR, merchandising, retail dotcom, sales/retail/ education, demand planning, finance, on the overall brand strategy while managing top management requests and the day-to-day business needs.
Execute Strong programs to reach SOM, Sales, and Financial targets for the ongoing year.
- Media: drive the media planning process for the portfolio. Ensure alignment and influence strategic direction and recommendations. Collaborate with the Influencer Marketing team, to ensure a cohesive communication program for the portfolio
- Maximize the execution of the promotional support for the portfolio: Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
- Creative Brief for in-store executions.
- Account specific events and plans in partnership with the Event Planning team.
- Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
- Flawless launch of newness including 360 campaigns with above the line and below the line.
- Help manage portfolio profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
- Create retailer's strategies & presentations and present to retailer partners to obtain their buy-in as needed.
- Support forecasting process. Work with the forecasting team and support the phasing of saleable and promotional items.
Strategically Plan the coming years based on learning, insights, and a hunger for innovation:
- Portfolio/brands performance analysis and specific programs deep-dive.
- Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics, competitive activity, innovative approaches in different categories, and specific retailer opportunities
- Partner with Global on deep-dive market research, analysis, insights to develop long-term brand strategies and execution of key consumer engagement activities.
- Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products.
Education & Professional Experience:
- Bachelor's degree is required. MBA is preferred.
- 10+ years relevant work experience in marketing or product management
- Ideal candidate would have Makeup expertise and knowledge of navigating with a License a plus.
- Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
- Visionary and commercially minded; a consumer-focused entrepreneur who knows how to build brands.
- Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company.
- Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
- Digitally savvy, with marketing knowledge across media - digital, social, print, OOH.
We love to see candidates who have:
- Strategic mind with strong Business acumen: Proven Brand Strategist with deep consumer understanding. Analytical thinking and accuracy
- Creativity, Innovation & Intuition
- Passionate about Beauty and Luxury
- Strong attention to detail & an eye for luxury
- Knowledge of beauty products/trends / social media and influencer programs
- Leadership and Personal: team builder/team player, a great motivator, development of talent, excellent communication skills
- Focused & Agile: Proactivity and start-up mindset, excel in a fast pace environment, autonomy/ initiative, tenacity/resilience to achieve targets
Values:
At Coty, we have an entrepreneurial 'start-up' spirit. It fuels our mission to become a challenger in beauty and ultimately, the global leader. We're ALL responsible for driving Coty's growth - our Values give us a winning formula to succeed on this amazing new journey.
- Own it. Drive it. You are accountable, relentless, and tenacious
- Be brave and go beyond. You go the extra mile because targets are there to be beaten.
- Live Beauty, Breathe Beauty. You love beauty, know beauty, and want to reinvent beauty for our consumers.
- Win for the team. Coty is your work family, and a win is only a win if it is for the entire team.
- Think like a startup. You'll beat the big guys by acting fast with new ideas executed superbly.
Education & Professional Experience:
- Bachelor's degree is required. MBA is preferred.
- 10+ years relevant work experience in marketing or product management
- Ideal candidate would have Makeup expertise and knowledge of navigating with a License a plus.
- Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
- Visionary and commercially minded; a consumer-focused entrepreneur who knows how to build brands.
- Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company.
- Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
- Digitally savvy, with marketing knowledge across media - digital, social, print, OOH.
Values:
At Coty, we have an entrepreneurial 'start-up' spirit. It fuels our mission to become a challenger in beauty and ultimately, the global leader. We're ALL responsible for driving Coty's growth - our Values give us a winning formula to succeed on this amazing new journey.
- Own it. Drive it. You are accountable, relentless, and tenacious
- Be brave and go beyond. You go the extra mile because targets are there to be beaten.
- Live Beauty, Breathe Beauty. You love beauty, know beauty, and want to reinvent beauty for our consumers.
- Win for the team. Coty is your work family, and a win is only a win if it is for the entire team.
- Think like a startup. You'll beat the big guys by acting fast with new ideas executed superbly.
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