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Director, Marketing Effectiveness

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

About:
Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.
Macy's Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.
Take the helm of one of the world's most beloved brands and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and loyalty while sparking excitement.
Overview:
The Marketing Effectiveness Team enables and empowers the Macy's organization with analytic insight and solutions to support planning, tactical execution, and optimization of the customer experience. The Director Marketing Effectiveness supports the Marketing teams (Corporate and Divisional) with all backend analyses of information for promotional and non-promotional events. The Director acts as a liaison between Marketing and the Merchant/Support organizations as well as each Division's Marketing Effectiveness team. The role requires a high degree of strategic and analytical ability to develop actionable insights to improve our customers experience, our marketing strategies and financial results.
Essential Functions:
- Analyze Family of Business (FOB) and Marketing Strategies with recommendations for use in future planning of events
- Analyze sales trends and storewide event results by DMA/location and by FOB
- Answer complex business questions by applying structured problem solving and performing technical analyses
- Define analytical business problem, create innovative approach, and lead project execution
- Work closely with cross functional teams to draw insights from data and analysis
- Prepare and publish Plus Over Norm and ROI analyses
- Analyze event expenses and ROI's - identify unproductive spend and make recommendations based upon findings
- Develop seasonal marketing strategies: storewide and FOB specific
- Manage the preparation/compilation of materials for monthly/quarterly Post Mortem Meetings
- Lead and prepare materials for weekly Marketing Effectiveness Team meetings, weekly updates, and other major presentations
- Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
- Consistently apply a Macy's Inc. omni-channel lens to analysis and insights.
- Conduct research on and provide insight into industry / competitive marketing trends
- Manage the creation and maintenance of various sales databases
- Prepare Special projects: weather impact, tax free, impact of presell, etc
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